ECI Introduces the First Comprehensive Solution for Both Print and Online Automotive Classified Advertising
8 December 1997
New Solution Delivers Greatest Potential for Profit in Automotive Classifieds SAN FRANCISCO, Dec. 8 -- ECI (Electric Classifieds, Inc.), the leader in online classifieds solutions, introduced today the first auto classifieds product which makes it possible to maximize both print and online advertising inventory and revenue streams. ECI's new automotive solution helps publishers significantly increase their advertising revenues by bringing new ads to their print and online publishing ventures from multiple sources, including auto dealer inventories, the pre-press environment and ads self-published by visitors to web sites. In addition, the ECI auto solution provides publishers with tools which integrate their editorial and advertising assets into one comprehensive auto web site, creating one-stop shopping for auto buyers and keeping auto shoppers within the publisher's web site. Building on ECI's focus of delivering revenue-generating solutions to the newspaper industry, the auto product delivers 12 ways for publishers to create new revenue streams. With these revenue streams -- which include the addition of photos, commercial account promotional pages, sponsorships, search agents and more -- ECI delivers the most ways for online publishers to reach profitability through their web sites. "To maximize revenues in the automotive industry, online classifieds providers need to deliver a robust and flexible publishing environment," said Steve Buck, VP New Business Development at ECI. "ECI delivers the first automotive classifieds solution which integrates the delivery of ads to build both print and online franchises." The new auto solution combines the power of ECI and Management Process Integrators, Inc. of Arizona which in conjunction with ECI's technology provides for seamless integration of ads from dealer inventory to both print and online based ventures. "ECI now provides newspaper publishers with the most comprehensive solution to deliver auto ads to both their print and online ventures," said Alan Mutter, President & CEO of ECI. "With more ads available to the newspaper and their web site -- and more ways to generate revenue streams from these ads, ECI delivers the greatest potential for profit in the industry today." Electric Classifieds, Inc. (ECI), headquartered in San Francisco, is a world leader in dynamic an highly interactive enabling technology for transaction-based Internet commerce. Classified advertising, the fastest growing component of the Internet commerce and well known as the long-time mainstay of daily and weekly newspapers around the world, represents the largest market for ECI's state-of-the-art solutions. Online Classified Solutions (OCS), provides privately-branded and comprehensive online classifieds solutions to new media partners. ECI has developed best of breed technology that allows its partners to provide new solutions and develop successful multiple new revenue streams. ECI can be found on the World Wide Web at http://www.eci.net and can be reached at info@eci.net. MPI, (Management Process Integrators, Inc.), headquartered in Scottsdale, AZ, designs innovative database publishing applications to help newspapers protect their competitive edge in classified advertising. Its latest product, AutoChooser, delivers up-to-date automotive dealer inventories and custom photographs to database, from which they are exported to searchable web sites, classified liner ads, computer-assisted display ads, automatically composed and paginated classified ad and photo magazines, and dealership point-of-sale systems. MPI can be found on the web at http://www.mpiinc.com. SOURCE Electric Classifieds, Inc.