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Schneider National to Sponsor Trickle in Shoemaker Racing's 1998 NASCAR BGN Car

16 November 1997

HAMPTON, GA - Shoemaker Racing's NASCAR Busch Series Grand National Division 
entry driven by Dick Trickle will carry sponsorship from Schneider National, 
Inc. in 1998 

"Of course, since we are a Green Bay, Wisconsin-based company it is a natural 
that we begin our NASCAR involvement with Wisconsin's favorite driver, Dick 
Trickle," said John Lanigan, President of the Transportation Sector for 
Schneider National. "Our involvement in NASCAR is the result of three years of 
study by our company. We recognized the explosive growth of the sport and 
believe that his sponsorship is a perfect fit.

Dick Trickle drove Dennis Shoemaker's Chevrolet to a 14th-place finish in 
the 1997 series point standings in spite of having to miss two races to 
fulfill his full-time Winston Cup commitment. The XX-year old driver is 
expected to compete in all but six races next season. A replacement pilot 
will be named to fill-in for the races that conflict with the Winston Cup 

Schneider National, Inc. replaces Dura-Lube as the team's primary sponsor.