Buckshot Jones and Aquafresh Announce Limited Winston Cup Schedule for 1998
22 September 1997
BUCKSHOT JONES TO COMPETE IN A LIMITED NUMBER OF WINSTON CUP RACES WITH AQUAFRESH AS PRIMARY SPONSOR DOVER, DE - The Buckshot Racing team announced on September 19 they will compete in a limited number of NASCAR Winston Cup races during 1998 with Aquafresh as primary sponsor. "This race team is ready to step up to the plate and we are very happy that Aquafresh is going with us," said driver Buckshot Jones. "We have had an outstanding relationship with Aquafresh for the last two years in the NASCAR Busch Series and we appreciate their continued support." In 1998, Jones will attempt to qualify for eight NASCAR Winston Cup races with Aquafresh as the primary sponsor. The 1998 sponsorship will also feature Buckshot in advertising and promotional activities throughout the year. Aquafresh returned for its second year as primary sponsor of the #00 Pontiac in the NASCAR Busch Series in 1997. "We realize that by running eight Winston Cup races we will give up our rookie status," said Jones. "I don't mind the sacrifice for the opportunity to be part of Winston Cup competition. I am here to race and Winston Cup is my ultimate goal." "We have received tremendous support from Aquafresh and we are proud to continue representing their product," said Buckshot Racing team owner, Billy Jones. "Buckshot Racing has made tremendous strides in 1997 and I feel that part of that success comes from working with a top notch company such as SmithKline Beecham." "Buckshot is considered one of the up and coming drivers in NASCAR and we feel he has come a long way since we began working together two years ago," said Alan Schaefer, Vice President and Director of Sales, U.S. and Marketing Oral Care/Analgesics, SmithKline Beecham Consumer Healthcare. "We feel Buckshot has the personality and image that this company would like to support in a driver," said Gene Page, Senior Category Promotion Manager, Oral Care, SmithKline Beecham Consumer Healthcare. "Aquafresh is proud to continue the relationship with this successful race team and we are looking ahead to a winning year." While carrying the Aquafresh colors, Buckshot Jones won his first NASCAR Busch Series race at the Milwaukee Mile in 1996 in only his 18th career start. Since the second race of the 1997 season, Jones has remained in the top ten in the NASCAR Championship points standings. "We have proved that we can be a strong contender and competitor in the NASCAR Busch Series," said Buckshot Jones. "Now we want to take what we have learned and push forward. We have made great accomplishments this year, but most importantly, we have had the support from our sponsor to make those dreams happen." SmithKline Beecham Consumer Healthcare, Inc. (U.S. Division) is part of the SmithKline Beecham umbrella of business in pharmaceuticals, clinical labs and consumer healthcare products. Aquafresh, a SmithKline Beecham product, was introduced in the 1970s and has been known as "America's toothpaste." Aquafresh with Fluoride, as well as breath fresheners, offers consumers a product mix in Whitening, Triple Protection, Tartar Control, Baking Soda, Extra Fresh and Sensitive as a choice for their needs. The Aquafresh Flex toothbrush is the innovative leader in the care of teeth and gums with a unique design of a flexible neck and rubber grip. By Events & Outings, Inc.