Press Release
Chrysler Releases Chairman's Reflections on 1996
12/24/96
Chrysler Chairman Robert Eaton Reflects on the Highlights and Challenges of 1996 AUBURN HILLS, Mich., Dec. 19 -- By any measure, 1996 was a great year for Chrysler Corporation . Shareholder value increased, vehicle sales hit records, market share increased, Company profits soared, our vehicles won major awards and competitive labor agreements were reached with the members of the UAW and CAW. Reflecting on the highlights and challenges of 1996, Robert J. Eaton, Chairman and Chief Executive Officer of Chrysler, said "Our results in 1996 were outstanding. We owe our success to our products and to our people, who have worked so hard to get us where we are. "Our goal for 1997 is to remain focused on controlling our costs and continually improving our processes and our products," Eaton continued. "We have to do more of the things that made this year successful -- things like teamwork, improving quality, focusing on the customer, taking risks, maintaining a strong balance sheet, taking care of the shareholder and building the best cars and trucks we can. "This year we introduced the all-new 1997 Dodge Dakota pickup truck and it went on to win many awards including those from Four Wheeler, Sport Truck, Off Road, Automobile and Popular Science magazines. In addition, the Jeep(R) Wrangler took 4Wheel & Off Road magazine's award and our minivans won awards from Automobile, Car & Driver and Four Wheeler magazines. Our cars hit the top of the list with Dodge Stratus, Chrysler Cirrus and Plymouth Breeze winning awards from Car and Driver, and the Plymouth Prowler winning the Best of What's New from Popular Science. The list goes on from here. "In addition, our sales records include 13 consecutive monthly year-over- year sales increases, and 13 individual model year sales records. We also sold our six millionth minivan and the one millionth Dodge Ram pickup truck during 1996. Our U.S. market share is nearly 16 percent -- 15.9 percent for the year to date. That compares with 14.3 percent for 1995 and in 1991, our share was just 12 percent. "We expect 1997 to be a good year for the economy as well as for our industry with sales forecast at 15.2 million vehicles in the U.S. (including medium and heavy duty trucks). We believe inflation will be held in check, interest rates should remain stable and the economy should continue its moderate growth at just under 2.5 percent. We also believe, unfortunately, the dollar will continue to be overvalued for most of all of the year but both gasoline prices and oil prices will likely drop by year-end. "1997 should be a good year to launch the new Plymouth Prowler, Dodge Durango and Intrepid and Chrysler Concorde. And we expect it to be a good year for international sales. We'll sell a quarter of a million units in markets outside of North America, and our international revenues have quadrupled since 1990. "In addition, we recently announced a series of management changes which have enabled us to retain the services of Bob Lutz while continuing to develop a new generation of management to lead the Company into the next century. Bob has a wealth of experience and knowledge on all aspects of our business, and his role as coach, mentor and advisor will be of great value to the Company."