Press Release
Gentex Announces Mirror Deal with Mitsubishi
12/23/96
1997 Mitsubishi Diamante Model to Offer Gentex Interior Automatic-Dimming Mirror ZEELAND, Mich., Dec. 19 -- Gentex Corporation, the Zeeland, Michigan-based manufacturer of automatic-dimming mirrors and fire protection products, today announced that it recently began shipping its automatic- dimming interior mirror for the new 1997 Mitsubishi Diamante. The Australian-built Diamante is the first Mitsubishi vehicle model to offer Gentex's automatic-dimming rearview mirror. The Night Vision Safety(TM) (NVS(R)) Mirror is standard equipment on all upper grade Mitsubishi Diamante vehicles imported to North America. NVS Mirrors automatically darken to reduce glare from the headlamps of vehicles approaching from the rear. The brighter the glare, the darker the mirrors become. "Considering Mitsubishi's global presence, we are pleased to add this fine company to our list of customers around the world," said Gentex Executive Vice President, Kenneth La Grand. "The addition of the Mitsubishi nameplate makes a significant contribution to our growing presence in Japan." With the addition of the Diamante, Gentex NVS Mirrors are now offered on more than one hundred 1997 vehicle models. Gentex Corporation is an international company that provides high-quality products for the worldwide automotive industry and North American fire protection market. The Company develops, manufactures and markets proprietary electro-optic products: electrochromic, automatic-dimming Night Vision Safety (NVS) automotive rearview mirrors, and an extensive line of fire protection product for commercial applications. Gentex was the first company in the world to successfully develop and produce a commercial electrochromic mirror for the motor vehicle industry. The Company is the leading supplier of these mirrors to the worldwide automotive industry, with an approximate 90 percent share of the electrochromic mirror market. Gentex customers include General Motors, Chrysler, Ford, BMW, Mercedes-Benz, Nissan/Infiniti, Toyota/Lexus, Honda, Hyundai, Daewoo, Kia Motors, Fiat, Opel and Rolls Royce/Bentley, Mitsubishi, Southeast Toyota and Gulf States Toyota. Founded in 1974, Gentex operates out of three facilities in Zeeland, Michigan; an automotive sales and marketing office in Livonia, Michigan; an automotive subsidiary In Germany; and five regional U.S. sales offices for the Fire Protection Products Group. The Company is recognized for its quality products, its application of world class manufacturing principles and for its commitment to developing and maintaining a highly skilled workforce.