Press Release

Chevrolet Announces Hispanic Publications' 1997 Truck of Year Award for S-10

12/10/96

Chevrolet S-10 Pickup Named 1997 Truck Of The Year By National
Association Of Hispanic Publications

MIAMI, Dec. 6 -- The Chevrolet S-10 Pickup was named the
1997 Truck of the Year today by the National Association of Hispanic
Publications (NAHP), marking the second a consecutive year that the
automaker has been honored by the Hispanic advocacy group. Previously,
the NAHP named the Chevrolet Cavalier its 1996 Car of the Year.

The award was based on a number of factors, according to NAHP
officials, including a series of test drives and performance capacity
examinations. In making their selection, NAHP executives lauded the
S-10 Pickup's overall endurance, quality and value for Hispanic
consumers.

"Hispanic truck buyers in this country will undoubtedly benefit in
their everyday use of the affordable and durable S-10 Pickup truck,"
said Luis Rossi, NAHP president.

For 1997, Chevrolet S-10 Pickups are available in a combination of
three, two-wheel drive models and three, four-wheel drive models, the
widest line of compact pickups in the industry. With a cargo box
length of more than seven feet (long wheelbase models), a maximum
trailer rating of three tons (when properly equipped) and a choice
between a 2.2 Liter four-cylinder or two Vortec 4300 V6 engines, S-10
models like the ZR2 4x4 and options like Sportside, third door and
two-wheel-drive SS offer a great deal of choice to people pursuing
active outdoor lifestyles, according to Ron Stanley, Chevrolet S-10
brand manager.

In particular, the NAHP praised the S-10 third-door option because its
design provides added convenience for drivers with physical
disabilities.

The organization also lauded the GM Mobility Program for Persons with
Disabilities for offering persons with special needs access to
important information and financial assistance to have adaptive
equipment installed in their new GM vehicles.

"The swing-open third door option, available on S-10 LS Extended-Cab
models, provides a door directly behind the driver's door that gives
quick and easy access to the rear of the cab," explains Stanley. "It's
a General Motors innovation and remains GM exclusive in the compact
pickup class."

Chevrolet recognizes the importance of mobility to everyone's life,
and therefore offers financial assistance to persons with disabilities
through the GM Mobility Program for Persons with Disabilities. The
program provides reimbursement -- up to $1,000 -- toward the cost of
any aftermarket adaptive equipment for drivers or passengers and/or
vehicle "alerting devices" for drivers who are deaf or hard of
hearing.

A special feature of the program is single transaction GMAC Financial
Services financing for the vehicle and its adaptive aids. More
information is available by calling the GM Mobility Assistance Center
at 1-800-323-9935, Text Telephone (TTY) Users can call 1-800-833-9935.

"The special recognition from NAHP is very gratifying to Chevrolet, a
brand that has long been a trusted name in the Hispanic community,"
said Stanley. "We feel it's imperative that Chevrolet continues to
strengthen its image and commitment to this vitally important market,
and believe the NAHP honor will help us achieve those goals."

Dating back to the 1996 Model Year, Chevrolet's S-10 Pickup has earned
seven industry awards, including a 1997 Model Year "Best Buy"
Recommendation, Pickup Trucks from Consumers Digest magazine.