Press Release
GM Announces November Sales
12/06/96
General Motors Vehicle Sales - November 1996
WARREN, Mich., Dec. 3 -- General Motors
dealers in the United States sold 336,815 passenger cars and trucks in
November 1996, down 11.9 percent versus November 1995. Passenger car
sales in the month decreased 22.5 percent, while sales of light duty
trucks increased 4.2 percent. Sales of GM brands calendar year-to-date
are down 1.0 percent from 1995.
Calendar Year*
Month to date
Nov. 1-30 Jan. 1-Nov. 30
1996 1995 1996 1995
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Total Vehicles 336,815 382,372 4,447,147 4,493,516
% change
Per Selling Day -11.9 -1.0
Total Cars 179,150 231,052 2,595,794 2,738,742
% change
Per Selling Day -22.5 -5.2
Total Trucks 157,665 151,320 1,851,353 1,754,774
% change
Per Selling Day 4.2 5.5
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Total Vehicles by Division Calendar Year
-------------------------- Month to Date
Nov. 1-30 Jan. 1-Nov. 30
1996 1995 1996 1995
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Chevrolet 169,110 194,973 2,363,249 2,265,217
Pontiac 40,550 44,319 508,622 554,410
Oldsmobile 23,412 29,058 310,446 364,399
Buick 32,530 38,048 399,627 440,062
Cadillac 13,890 15,632 153,393 161,653
Saab 1,878 1,371 25,930 24,112
GMC 36,581 35,895 424,673 417,544
Saturn 18,864 23,076 261,207 266,119
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Twenty-five selling days for the Nov. 1-30 period this year and
twenty- five for last year.
* A year to year percent change is NOT adjusted for selling days.
Market Information - November 1996
Sales Analysis
* Sales of fullsize pickups and utilities, Lumina/Monte Carlo,
Cavalier and Deville were off due to CAW & UAW strikes
* Run-outs of old car models & ramp-ups of new models are limiting
sales
* New model ramp-ups ahead of schedule
* GM less aggressive in '97 car incentives than Ford and Chrysler
Car Highlights
* GM car sales down 23% from 1995
* Malibu selected as Motor Trend Car of the Year (3rd consecutive year
a Chevrolet vehicle has been named)
* Catera launched - 513 units sold
* GM's redesigned cars are market successes -- Park Avenue up 17%,
Grand Prix up 46%, Saturn SC up 12%
* Saab sales up 37% with 900 setting a November record
Truck Highlights
* GM truck sales up 4% from 1995
* GM utility sales continue to boom -- up 26% overall -- Chevrolet
Suburban, Tahoe, Bravada, Safari and GMC Suburban set November records