Press Release

Ford Announces New General Marketing Manager for Lincoln-Mercury

12/04/96

Lincoln-Mercury Names James Rogers General Marketing Manager

DETROIT, Dec. 2 -- James F. Rogers has been named General
Marketing Manager for Lincoln-Mercury Division of Ford Motor Company
, effective December 1. In this position, he is responsible
for the development and implementation of the marketing and brand
strategies for Lincoln and Mercury products. Rogers replaces Carl
Bergman, who has been appointed Customer Service Operations Manager
for the Ford Customer Service Division.

Prior to joining Lincoln-Mercury, Rogers was a vice president of
A. T. Kearney, Inc. His work there included a number of consulting
projects which focused on new product, brand and marketing
strategies. Rogers also brings corporate executive experience in the
areas of marketing strategy and brand management, marketing analysis,
and sales force planning from Marketing Corporation of America,
Citibank North America and General Foods.

"We're delighted to have a person of Jim Rogers' caliber on our team,"
said Jim O'Connor, general manager of Lincoln-Mercury Division and
Ford vice president.  "Jim's understanding of brand management and his
extensive experience will bring depth and insight to our efforts to
build strong Lincoln and Mercury brands for the future."

Rogers holds a bachelor of arts degree in economics from Dartmouth
College in Hanover, New Hampshire, and a master of business
administration degree from the Amos Tuck School of Business at
Dartmouth.