Press Release

Chrysler Announces New Consumer Incentives for Dodge Ram Conversions

12/02/96

Dodge Raises Cash Allowances on 1996 Ram Wagon, Ram Van
Conversion

AUBURN HILLS, Mich., Nov. 27 -- Chrysler Corporation
announced today that it is revising its consumer incentives
program, increasing the available cash allowances on two 1996 models.

The available cash allowance on 1996 Dodge Ram Wagons increases to
$1,500 from $1,200. The allowance available to buyers of 1996 Dodge
Ram Van Conversions increases to $2,000 from $1,600.

The changes are effective November 27, 1996, and extend through April
7, 1997. The program gives new vehicle buyers the choice of cash
allowances or reduced interest rates on financing.