NASCAR Announces Automotive Aftermarket Licensing Program

12/02/96

George Pyne, NASCAR VP for product licensing, says that the race sanctioning body will create new opportunities for sponsors by endorsing and licensing certain aftermarket products. The licensees will be able to use the NASCAR endorsement as an enhancement to their current marketing programs. Union Oil has come on board and is producing "76 NASCAR High Performance Motor Oil." Other companies involved include Borg Warner, Moog and Raybestos.

Bill Maloney -- The Auto Channel