Press Release

GM Announces New Hire in Marketing and Advertising for North American Operations

11/29/96

General Motors Establishes New Position/ Director of Advertising
Resources Management

DETROIT, Nov. 26 -- Judy Hu will join General Motors'
North American Operations (NAO) Marketing and Advertising Staff as
director of advertising resources management, a new position,
effective December 1, 1996. Hu, previously with D'Arcy, Masius, Benton
& Bowles, Bloomfield Hills, will serve as a creative consultant to the
NAO Marketing and Advertising function and GM's seven marketing
divisions.

Hu began her advertising career at DMB&B, New York in 1982, managing
Procter & Gamble and General Foods brands including Crest Toothpaste,
Ivory Shampoo/Conditioner, and Brim Coffee. From 1987 to 1990, she
served in senior management positions at Leo Burnett, Hong Kong,
guiding such powerful brands as United Airlines, Kellogg, Dairy Farm
Foods and Glad-Lock bags. Through these assignments she gained
significant experience building brands on a global basis.

In her new capacity, Hu will report directly to Phil Guarascio, GM
vice president and general manager of marketing and advertising for
NAO. "Judy's wide-ranging experience building and strategically
positioning brands will add considerable strength to GM's growing
advertising intelligence," commented Guarascio. "Her ability to create
a world-class strategic advertising development process will be a
significant asset to our NAO organization."

Hu will be responsible for providing advertising counsel to GM's
marketing divisions in three functional areas: strategic development,
creative development and advertising research. She will enhance the
organization's skill level in advertising by benchmarking superior
practices, managing the exchange of learning and information across
divisions, and developing innovative processes that drive more
effective advertising.

A cum laude graduate of Harvard College, Hu received her Master's
Degree in Public and Private Management (MMPM) from the Yale School of
Management.