Press Release
J.D. Power Announces that Customer Satisfaction Depends on Vehicle Interior
11/21/96
J.D. Power and Associates Reports: Vehicle Interior is a Differentiator in Medium-Duty Truck Customer Satisfaction AGOURA HILLS, Calif., Nov. 19 -- Substantially higher ratings for vehicle interior drive the top rankings for product in both the conventional and cab-over segments in the 1996 J.D. Power and Associates Medium-Duty Truck Customer Satisfaction Study released today. Service attitude and quality drive the top ranking for medium-duty truck service. The study unveils Freightliner as the Best Conventional Medium-Duty Truck. Freightliner captures the highest position for conventional medium-duty trucks with an interior that substantially leads the segment and a top ranking for vehicle performance. In the cab-over segment, Volvo receives the Best Cab- Over Medium-Duty Truck title by moving well to the front of the competition for vehicle interior and vehicle performance. Mitsubishi Fuso's commitment to superior customer service is apparent as the manufacturer is recognized as the Best Medium-Duty Truck for Service. Mitsubishi solidly moves to the top position with the highest rankings on each of the three measures contributing to service satisfaction: service capabilities, service timeliness, and service attitude and quality. "Product differentiation and meeting the needs of consumers are the keys to gaining greater market share," comments Linda Schulz, director, commercial and specialty vehicles at J.D. Power and Associates. "The Medium-Duty Truck Customer Satisfaction Study provides feedback to manufacturers on how well they are meeting customer needs, as well as providing valuable information and insight into what the competition may be doing right." J.D. Power and Associates 1996 Medium-Duty Truck Customer Satisfaction Study offers manufacturers strategic insight into the medium-duty truck market. It focuses on product quality and dealer service for two year in- service vehicles. More than 2,600 medium-duty truck principal maintainers responded to the survey, completing a twenty-five minute telephone interview. Study participants were selected using a national sample of 1994 VIN identified Class 5, 6 and 7 medium-duty trucks. All survey data is weighted to reflect appropriate total industry and manufacturer market share. J.D. Power and Associates is an international marketing information firm with headquarters in Agoura Hills, California and offices in Detroit, Michigan; Westport, Connecticut; Torrance, California; Toronto, Canada; London, England; Tokyo, Japan; and Seoul, Korea. J.D. Power and Associates is best known for marketing information, consulting and measurement expertise in the areas of consumer opinion and customer satisfaction. J.D. Power and Associates can be accessed through the World Wide Web at http://www.jdpower.com. Email: info@jdpower.com. No advertising or other promotional use can be made of the information in this release or J.D. Power and Associates survey results without the express prior written consent of J.D. Power and Associates. J.D. Power and Associates 1996 Medium-Duty Truck Study Conventional Medium-Duty Truck Product Ranking Freightliner -- 103 Chevrolet -- 100 International -- 97 Industry Average - 96 Cab-Over Medium-Duty Truck Product Ranking Volvo -- 112 Hino -- 103 Isuzu -- 98 Nissan UD -- 97 Mack -- 93 Mitsubishi Fuso -- 92 Industry Average - 90 Medium-Duty Truck Service Ranking Mitsubishi Fuso -- 122 Mack -- 106 International -- 104 Freightliner -- 101 GMC Truck -- 101 Industry Average -100