Press Release
ACDelco Announces independent Test Results on Batteries
11/08/96
Independent Testing Shows ACDelco is Longest Lasting Automotive Battery LAS VEGAS, Nov. 6 -- When consumers want to know which battery lasts the longest, the answer is easy -- ACDelco. Douglas J. Herberger, general director of ACDelco Aftermarket, announced the results of an independent study by JBI Corporation (Genoa, Ohio), which corroborates the long-standing results of internal tests which show that ACDelco automotive batteries last longer than the major competitive brands. "According to the independent study, the average life of ACDelco automotive batteries is 30 percent longer than the average life of competitor automotive batteries," said Herberger. The ACDelco batteries tested were manufactured by Delphi Energy & Engine Management Systems and marketed by ACDelco. According to Herberger, the JBI longevity study covered almost 4,600 batteries collected for recycling at retail centers, wholesale distributors, and battery distribution centers in Boston, Tampa, Indianapolis, Phoenix, and Seattle. The sample included automotive batteries from numerous manufacturers, including Delphi. To ensure a truly comparable sample, all batteries were taken from similar geographic areas. Herberger said the procedure used was non-biased and conducted using randomly selected sample populations. JBI Corporation conducted the study in such a fashion as to make it statistically correct, according to Joseph P. Badger, vice president of JBI Corporation. The batteries in the sample were tallied by age and manufacturer and average battery life was calculated, by manufacturer, for each region. Average battery life varied from region to region -- an obvious function of regional temperature differences -- but the ACDelco batteries made by Delphi had an average life 30 percent greater than the average life of competitors' batteries. "Another interesting sidelight to the study is that, although Delphi has several battery plants, their manufacturing methods are consistent and no significant plant-to-plant variation in battery life was identified in the study," noted Herberger. Herberger said the independent study results were no surprise because Delphi under-hood analyses and customer satisfaction surveys, covering more than 41,000 GM and non-GM vehicles, have shown similar findings. "Delphi has found that ACDelco Freedom batteries have the lowest replacement rates in the industry. In their under-hood analyses, the hoods of some 10,000 cars in seven different markets in all regions of the country are 'popped' to see if the original equipment battery is still in place and functioning. Vehicles ranging in age from one to five years are surveyed. "To continually improve ACDelco batteries, Delphi engineers investigate the causes of battery failure and work to minimize those factors on future battery designs," explained Herberger. "They liken their progress to medical science's study of the human body and efforts made to eliminate factors that impede long life. In the last few decades, Delphi has made more than 125 evolutionary changes to ACDelco batteries to improve quality and life expectancy. "With independent test results supporting what Delphi's testing has been telling us, we're confident that Delphi-manufactured automotive batteries are the longest lasting of the major competitors in the industry," added Herberger. "Our distribution partners and consumers can continue to be confident that an investment in an ACDelco battery improves with age." ACDelco is part of General Motors Service Parts Operations (SPO), which is headquartered in Flint, Mich. SPO markets automotive replacement parts and accessories worldwide under the GM and ACDelco brand names. For more information, visit the ACDelco "On The Edge" web site at http://www.acdelco.com and the GM Goodwrench Service "Cyberbay" at http://www.gmgoodwrench.com. SPO has exhibits at BIG I/APAA in Booth Number 4038 and SEMA in Booth Number 6650. Delphi Energy & Engine Management Systems, also headquartered in Flint, develops, manufactures, and markets integrated systems and components to control electrical energy storage and conversion, the flow of air and fuel into an engine, the combustion process, and conversion of exhaust emissions.