Press Release
ACDelco Announces All-Makes Brake Line
11/08/96
DuraStop is ACDelco's New All-Makes Brake Line LAS VEGAS, Nov. 6 -- ACDelco's new brake line -- DuraStop -- is designed to send a strong message to consumers and the competition that ACDelco is serious about its all-makes strategy. "DuraStop is a premium, aftermarket-focused, all-makes expansion of the current GM-only original equipment line of brakes," said Michael Fellberg, general product manager for steering and drive systems for General Motors Service Parts Operations (SPO). "This line is the result of extensive consumer and trade research to provide the best aftermarket, premium all-makes brake line." Fellberg said that the DuraStop line features more than 9,500 part numbers and offers 95 percent coverage back to 1976 for domestic and import passenger cars and light-duty vehicles as well as selected medium-duty trucks. He noted that, "DuraStop is the first aftermarket line to be validated using SAE (Society of Automotive Engineers) J1652." The testing was conducted in an independent facility, Greening Testing Laboratories in Detroit, under the supervision of GM's Vehicle Development Center at the Milford Proving Ground. "We are confident DuraStop is the best premium, all-makes brake line available," he added. According to Warren Silenzi, SPO marketing manager for brakes, the new DuraStop line features a Limited Lifetime Warranty on disc brake pads and drum brake shoes; all other parts, including drums, rotors, cable, calipers and related hardware, carry a 12-month/12,000-mile warranty (consumers should contact their GM dealer and/or ACDelco retailer for complete details). DuraStop is packaged in the new ACDelco graphics featuring product information in French, Spanish and English. "We want consumers to ask for the ACDelco brand when they need brake service," said Fellberg, adding that according to Automotive Market Research Council estimates, the brake market is growing at an average annual rate of 3.7 percent and will exceed $1.5 billion by the year 2000. "We're confident that DuraStop will position us to increase our share of this market in the critical all-makes market segment." ACDelco is part of SPO, which is headquartered in Flint, Mich. SPO markets automotive replacement parts and accessories worldwide under the GM and ACDelco brand names. For more information, visit the ACDelco "On The Edge" web site at http://www.acdelco.com and the GM Goodwrench Service "Cyberbay" at http://www.gmgoodwrench.com. SPO has exhibits at BIG I/APAA in Booth Number 4038 and SEMA in Booth Number 6650.