Press Release

Honda Announces Tree Planting in Loudon, Tennessee

10/28/96

Honda Putting Down Roots in Loudon

LOUDON, Tenn., Oct. 24 -- Over four hundred fifty
students from Loudon Elementary School, along with school officials
and Loudon Mayor Bernie Swiney, gathered today for a tree planting
ceremony at American Honda's new parts distribution center.

The students, spades in hand, eagerly took up the task of planting
some five hundred fifty Loblolly Pine, White Pine, Sawtooth Oak, Sweet
Gum, Tulip Poplar and White Ash saplings on the land surrounding the
827,000 square foot warehouse facility.

"This is a very nice gesture by Honda and a lot of fun for the
children," said Mayor Swiney. "It really symbolizes Honda's commitment
to the community."

A commemorative plaque, to be displayed in the lobby of the Honda
facility, will identify each student and the location of their
particular tree on the property. "Next week, next month, or five years
from now, a student can come to the facility and see how their tree is
getting along," said Tony Piazza, senior manager of American Honda's
facilities planning group. "This is Honda's way of saying we're here
to stay."

The state-of-the-art warehouse sits on 220 acres of land in southwest
Loudon County, and will serve as the central distribution point for
delivery of parts and accessories to Honda automobile, motorcycle and
power equipment dealers throughout the country.

A grand opening ceremony is scheduled for Friday, October 25,
beginning at 10:30 a.m. Expected to attend are Loudon Mayor Bernie
Swiney, Congressman John J.  Duncan, Jr., and Robert Weil, vice
president of American Honda Motor Co., Inc.