Press Release
Chrysler Announces Political Action
10/25/96
With 3,000 Newly Registered Voters, Chrysler Political Program Winds Down WASHINGTON, Oct. 23 -- Completing a multi-faceted and aggressive corporate political awareness program that started early this year, Chrysler has registered more than 3,000 of its employees to vote and involved hundreds more in political awareness activities leading up to the November elections. "We believe that participation in the political process is important to our jobs and our families' well-being," said Robert G. Liberatore, Vice President of Washington Affairs. "Our goal at the outset was to bring the political process home -- to make it as accessible and comprehensible as possible." In addition to increased voter registration, Chrysler employees -- with the support of the United Auto Workers (UAW) -- participated in several different political events and activities presented under the banner of "Drive the Vote." Elements of the program: -- Voter registration drives at 30 Chrysler corporate and manufacturing facilities. -- Live programs at Chrysler's Auburn Hills Complex highlighting political issues (Politics and the Media with Tony Snow and Chris Matthews; Politics and the Pollsters with Peter Hart and Alex Gage). -- Candidate Issue Survey and a six-part issue series presented in the Chrysler Times employee newspaper and on the Chrysler employee television network. -- Distribution of 25,000 special edition election year almanacs. In addition to the activities for the employees, Chrysler also hosted major events at both the Republican and Democratic presidential conventions. "The issues that have an impact -- Corporate Average Fuel Economy (CAFE), trade policy, tort reform, and health care, to name but a few -- have a direct impact on our employees," Liberatore said. "By presenting information on these issues to our employees, they are able to make their own informed decisions on the importance of participating in the process." The voter registrations were conducted by volunteers in plants and facilities around the country. Volunteers received support for their drives in the form of a comprehensive "how-to" kit developed by Chrysler's Washington Affairs staff. The live programs were conducted at the Chrysler Auburn Hills Complex and played to packed crowds of more than 300 corporate employees. The distribution of almanacs covered salaried employees and local and national civic groups, community groups and schools.