Press Release
Honda Announces Special Edition Models
10/24/96
Special Edition Accord Models Bring Added Value to Competitive Market TORRANCE, Calif., Oct. 22 -- A 1997 Accord Special Edition model offering an extensive package of popular features at a savings of more than $1,000, is now arriving at Honda dealerships, American Honda Motor Co., Inc., announced today. The Accord Special Edition, available in both coupe and sedan models, is based on the Accord LX, which accounts for more than half of all Accord sales. New equipment on the Accord Special Edition includes 15-inch alloy wheels, an AM/FM stereo with CD player, security system with remote entry, power moonroof, simulated wood center console, leather-wrapped steering wheel and body-colored protective side molding. Other features include variable assist power steering, front disc brakes, dual airbags, power windows, power door locks, cruise control, air conditioning, variable intermittent wipers and rear window defroster. "We've found that consumers don't necessarily want a cheaper car, but they do want more value for their money," said Dick Colliver, Honda Division senior vice president. "The Accord Special Edition combines the most popular Accord model with the most popular options at a greatly reduced price." The Special Edition Accord Coupe has a manufacturer's suggested retail price of $20,200. The Special Edition Accord Sedan has a MSRP of $20,400. The Special Edition Accord models are now reaching dealerships. About 20,000 will be built through the end of 1996. All Accords are built at Honda of America Manufacturing, Inc., in Marysville, Ohio.