Press Release
Nissan Announces Increase in North American Production
10/24/96
Nissan to Increase North American Production TORRANCE, Calif., Oct. 22 -- Nissan will increase its North American production of vehicles by nearly 150,000 units over the next three years to support its U.S. sales goal of 900,000 units by the year 2000, it was announced today by Nissan North America, Inc. The increase will be achieved, in part, by adding a new model to the production line at Nissan Motor Manufacturing Corporation (NMMC) in Smyrna, Tennessee, and concentrating production of the Sentra compact sedan currently produced at Smyrna to the company's manufacturing plant in Aguascalientes, Mexico. These changes are in line with Nissan's single sourcing strategy that will result in cost reductions and improve the company's competitiveness. In addition to the new model, NMMC will still produce Nissan's Truck and popular Altima midsize sedan models and will continue to operate at full capacity and at current employment levels. "With Smyrna running at full speed the last few years, nearly 70 percent of what we sell here is manufactured in the U.S.," said Minoru Nakamura, president, Nissan North America, Inc. "Shifting Sentra production to Mexico allows us to more fully utilize our Aguascalientes plant and frees up capacity at Smyrna to build an all new model and increase production of other models that will help us achieve our sales goals into the next century without any additional investment for expanding production capacity." Nissan Mexicana, S.A. de C.V. (NISMEX) has been producing a limited number of Sentras for the U.S. market since May 1995 and will gradually increase its output, with all U.S. Sentras slated to be produced there by the year 2000. Details of the new model to be produced at NMMC will be revealed closer to its introduction. Nissan has been producing vehicles in North America since 1966 when NISMEX opened its first manufacturing facility. Today, NISMEX produces engines and other parts for global distribution and employs 7,500 workers in a foundry in Lerma and plants in Aguascalientes and Cuernavaca. In the U.S., NMMC began production in 1983 with the Nissan Truck. The Sentra was added in 1985, the Altima in 1992 and the 200SX in 1994. NMMC's 6,000 employees also assemble engines, suspensions and rear axles; manufacture plastic bumper fascias and fuel tanks; and provide stampings and engines for the Nissan Quest/Mercury Villager minivans. To date, more than 3.5 million vehicles have been produced at Smyrna. NMMC will produce engines and transaxles for Nissan vehicles at a new $80-million facility in Decherd, Tenn., set to begin production next spring. This component-manufacturing plant brings NMMC's total investment to $1.43 billion. In North America, Nissan's operations include styling, engineering, manufacturing, sales, consumer and corporate finance, and industrial and textile equipment. Nissan in North America employs more than 20,000 people in the United States, Canada and Mexico, and generates nearly 75,000 jobs through more than 1,500 Nissan and Infiniti dealerships across the continent.