Press Release

GM Announces Record Sales in Latin America

10/24/96

GM Vehicle Sales in Latin America Establish All-Time Nine Month
Record; Third Quarter Sales A Record Also

MIAMI LAKES, Fla., Oct. 22 -- General Motors
vehicle sales in the Latin American region in the first nine months of
1996 totaled 400,000 units, an increase of 7.1 percent over 1995,
establishing an all-time record for the nine month period, according
to Richard C. Nerod, GM vice president and group executive in charge
of Latin American, Middle East and African Operations.

GM vehicle sales in the third quarter of 1996 totaled 145,000 units,
not only a record for the period but a record for any quarter in the
history of GM in Latin America that dates back to 1925.

"Consumer preference for GM passenger cars, utility vehicle and light
duty trucks has been very encouraging," said Nerod. "We are gratified
that the award winning, broad range of products introduced in 1995 and
1996, in both the Mercosul and the Andean region, has strengthened
GM's marketing footprint in each market in Latin America."

Total vehicle industry sales for the first nine months of 1996 were
2.1 million units, marginally below last year's record setting pace,
noted Nerod. Despite this slight decline, the annualized vehicle sales
rate in Latin America stands at 2.7 million units, making 1996
currently the second best year in the region's history.

For the first nine months of 1996, GM's market share in Latin America
increased to nearly 20 percent, up almost two percentage points over
the 1995 period. In Brazil and Chile, GM's market share of 22.6
percent and 19.9 percent improved by 2.8 and 0.4 percentage points
respectively. Significant market share improvements were also recorded
in Argentina, Colombia and Ecuador.

"Despite some earlier-in-the year softness in vehicle demand caused in
part by lower imports in the Mercosul region and tight credit
availability in some markets, the vehicle industry remains relatively
robust, particularly in key markets such as Brazil, Argentina and
Chile," concluded Nerod. "GM's new product programs, coupled with
plant modernization and expansion programs currently underway, will
provide the foundation for GM to expand and reach new milestones in
the years to come."