Press Release
Mitsubishi Announces 1997 Prices
10/21/96
Mitsubishi Motors Announces Pricing on its 1997 Full Line of Vehicles; All-New Diamante and Mirage Take the Lead Toward New Attitude in U.S. Market CYPRESS, Calif., Oct. 17 -- Today Mitsubishi Motor Sales of America, Inc. announced pricing for its full line of new and substantially refined vehicles for 1997. Led by the all-new Diamante luxury performance sedan and the completely redesigned Mirage sub-compact coupe and sedan, Mitsubishi Motors' 1997 product line offers style and performance fit for a variety of budgets. In addition to the all-new flagship Diamante and completely redesigned Mirage, Mitsubishi Motors' aggressive product offerings include substantial revisions to the Galant mid-size sedan, Eclipse sports coupe and Eclipse Spyder convertible, Montero luxury sport utility vehicle and 300OGT grand touring sports car. Mitsubishi Motors plans to announce its all-new Montero Sport -- a stylish, affordable and highly refined new entry in the sport utility class -- in December, 1996. Pricing for Montero Sport will be announced later this year. Following are the 1997 base prices for each currently available model: Mirage Coupe $10,400 Mirage Sedan $12,090 Galant $15,420 Eclipse $15,140 Eclipse Spyder convertible $19,740 Diamante LS $29,990 300OGT $27,050 Montero $29,290 To support its impressive 1997 line up, Mitsubishi Motors has kicked off a new advertising campaign designed around the tagline "Built For Living(TM)," meant to convey that Mitsubishi Motors has a full line of spirited yet practical vehicles to fit a wide range of lifestyles and budgets. Mitsubishi Motor Sales of America, Inc., was established in 1982 by Mitsubishi Motors Corporation, Tokyo, and markets a full line of subcompacts, mid-size sedans, sports coupes, grand touring sports cars, luxury performance sedans and sport utility vehicles.