Press Release
Land Rover Announces 1997 Prices
10/16/96
Land Rover Announces '97 Pricing; Defender 90 Returns, Now With Automatic Transmission LANHAM, Md., Oct. 14 -- Land Rover North America, Inc., has announced prices for its three '97 models which are now available at the company's 99 U.S. retailers. At the top of the line are the Range Rover 4.0 SE and 4.6 HSE. These two luxury sport utility vehicles have a broad range of unrivaled features that contribute to their comfort and capability. The manufacturer's suggested retail price for the 190hp 4.0 SE is $55,500, while the 220hp 4.6 HSE has an MSRP of $63,000. The Range Rovers family-oriented stablemate is the Discovery, renowned for its spacious interior and legendary exploits on Camel Trophy adventures around the world. For 1997, the Discovery SD model will now have a choice of five-speed manual or four-speed ZF automatic transmission (previously a $1,200 option). The new MSRP for the SD is $32,000. The SE, which adds dual sunroofs and power leather seats, has an MSRP of $36,000, while the top-of-the-line SE7 with rear air conditioning and seven passenger seating is now $38,500. Returning in 1997 is the rugged Defender 90 Station Wagon with a larger 4.0 litre engine rated at 182hp and, for the first time, a ZF four-speed automatic transmission. With six-passenger seating capability, the Defender 90 carries an MSRP of $34,000. Charles R. Hughes, president, Land Rover North America, said, "We have set all-time sales records during 1996. With the addition of the automatic Defender 90, the growing appreciation of Discovery's full featured value, and the broader array of Range Rover color choices, we expect even stronger customer response in '97." "To assure satisfaction," Hughes continued, "we've made sweeping improvements in our port preparation, product service training and customer care operations. We are committed to providing the world's finest four-wheel drive vehicles, through a network of highly trained, specialized four-wheel drive retail dealers." Through September '96, Land Rover sales were up 24.9%, totaling 16,723, compared to 13,388 in 1995. Land Rover North America, Inc., is a member of the Rover Group of Companies, importing vehicles manufactured by Land Rover, Solihull, England. The Rover Group is a wholly-owned subsidiary of BMW AG. For information on dealer locations, contact LRNA at 1-800-FINE-4WD or http://www.LandRover.com. NOTE: Land Rover vehicles are not subject to the 10% luxury tax as they are classified multi-purpose passenger vehicles with a gross vehicle weight rating in excess of 6,000 lbs. MANUFACTURER'S SUGGESTED RETAIL PRICE SUMMARY 1996 MY 1997 MY DISCOVERY SD 29,950 32,000* + 2.7% SE 35,350 36,000 + 1.8% SE7 37,925 38,500 + 1.5% RANGE ROVER 4.0 SE 55,000 55,500 + 0.9% RANGE ROVER 4.6 HSE 62,000 63,000 + 1.6% DEFENDER 90 STATION WAGON N/A 34,000 DESTINATION 625 625 (all models) * Price reflects automatic transmission now standard as well as additional trim items. Percentage is based on a comparison of '96 price, plus $1,200 previously charged for automatic transmission.