Press Release

J.D. Power Announces GM as First Chairman's Award Recipient

10/11/96

GM Receives the First Ever Chairman's Award From J.D. Power
and Associates

WARREN, Mich., Oct. 9 -- Citing unique and special
accomplishments on the part of General Motors Corporation, J.D. Power
III, chairman and CEO of J.D. Power and Associates, today presented
General Motors the first ever Chairman's Award. The award was
presented to John F. Smith, Jr., GM chairman, and G. Richard Wagoner,
Jr., president GM's North American Operations.

In a special ceremony with employees, dealers, and suppliers at GM's
Technical Center in Warren, Michigan, Mr. Power noted the award is
different from other study-specific awards and is presented to GM,
"based on its consecutive top-ranked performance for nine of the past
10 years in sales satisfaction."

"Based on our findings, General Motors has, for five consecutive years
been the top ranked corporation in initial sales satisfaction covering
satisfaction with the purchase, delivery, and initial vehicle
condition," stated Mr. Power.

In accepting the award, GM chairman Jack Smith stated that the
Chairman's Award is a special tribute to all employees in North
America, dealers and suppliers who have worked so hard to regain
customer focus and market momentum.

"Receiving the Chairman's Award means we're doing the right things for
more customers, and we are very pleased to say so," stated
Mr. Wagoner. "Our goal is to lead, not only in 1996 with the
Chairman's Award, but in every area, category, and segment that
J.D. Power and Associates measures," Mr. Wagoner added.

In 1996, General Motors also received a total of 7 awards from
J.D. Power and Associates both at the make and model level:

-- Pontiac Bonneville: Automotive Performance, Execution, and Layout
Study (APEAL), "Most Appealing Premium Midsize Car"

-- Pontiac Sunfire: APEAL Study, "Most Appealing Compact Car"

-- Pontiac Grand Am: APEAL Study, "Most Appealing Entry Midsize Car"

-- GMC Yukon: APEAL Study, "Most Appealing Full-Size Sport Utility"

-- Oldsmobile 88: Initial Quality Study (IQS), "Best Premium Midsize
Car in Initial Quality"

-- Chevrolet C/K: IQS, "Best Full-Size Pickup in Initial Quality"

-- Saturn: Sales Satisfaction (SSI), "Best Overall Nameplate in Sales
Satisfaction in a Tie"

J.D. Power and Associates is an international marketing information
firm with headquarters in Agoura Hills, California and offices in
Detroit, Michigan; Westport, Connecticut; Torrance, California;
Toronto, Canada; London, England; Tokyo, Japan; and Seoul,
Korea. J.D. Power and Associates is best known for marketing
information, consulting and measurement expertise in the areas of
consumer opinion and customer satisfaction. J.D. Power and Associates
can be accessed through the World Wide Web at
http://www.jdpower.com. Email: info@jdpower.com.

No advertising or other promotional use can be made of the information
in this release: or J.D. Power and Associates survey results without
the express prior written consent of J.D. Power and Associates.