Press Release
Toyota Motor Sales U.S.A. Announces September Sales
10/07/96
Toyota Announces Strong September Sales, Camry Closes Out
Model-Year With Sixth Record Month
TORRANCE, Calif., Oct. 3 -- Toyota Motor Sales (TMS),
U.S.A., Inc., today announced September vehicle sales of 85,091, an
increase of 14.2 percent over the previous year. On a year-to-date
basis, sales of 885,512 are 7.0 percent ahead of last year's record
pace.
"The strong sales and steady growth we have seen this year reflect a
broad-based confidence in the economy," said Yale Gieszl, TMS
executive vice president. "Household income is up and consumers are
more willing to commit to big-ticket items."
Toyota's strong sales were led by Camry with 26,528 units, up 20.1
percent, registering its best-ever September and sixth best-ever month
of the model year. The all-new 1997 Camry was off to a great start,
accounting for 12,449 of the total sales. Also showing well was Avalon
with sales of 6,049 units, up 26.2 percent and registering its
best-ever September.
Toyota's trucks and sport utility vehicles (SUV) also were strong
during September with total trucks up 41.5 percent and SUVs up 51.9
percent. Total Tacoma sales of 13,531 represented an increase of 44.4
percent. Total T100 sales of 3,205 were up 30.3 percent. With demand
outstripping supply, 4Runner sales of 5,442 were down 14 percent for
the month, although year-to-date numbers remain 30.1 percent ahead of
last year.
Due to an extremely tight twelve-day supply, the Lexus Division
reported total sales of 5,579, up 0.9 percent. With only a
fifteen-day supply behind it, the LS 400 sold 2,013 units, up 9.4
percent, while a six-day supply held ES 300 to 2,674, down 11.0
percent. The LX 450 SUV, with only a seven-day supply, sold 400 units.
Toyota continues to increase the percentage of locally produced units
with 61.1 percent of the vehicles sold last month built in North
America.
There were 24 selling days this year, versus 25 last year.
TOYOTA/LEXUS SALES
SEPTEMBER, 1996
CURRENT MONTH CALENDAR YEAR TO DATE
DSR % DSR %
1996 1995 CHG 1996 1995 CHG
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TOTAL VEHICLE
SALES 85,091 77,635 14.2 885,512 823,666 7.0
TOYOTA DIV.
IMPORT CAR 13,001 14,651 -7.6 133,549 169,978 -21.8
LEXUS IMPORT CAR 5,179 5,758 -6.3 53,066 59,271 -10.9
TOYOTA DIV NA
BUILT CARS* 38,420 35,958 11.3 423,827 375,221 12.5
TOTAL TOYOTA
CARS 56,600 56,367 4.6 610,442 604,470 0.6
SPORT UTILITY
VEHICLES 11,159 7,654 51.9 129,087 66,183 94.2
SMALL VANS 596 1,293 -52.0 6,864 15,041 -54.6
PICKUPS 16,736 12,321 41.5 139,119 137,972 0.4
* NORTH AMERICAN BUILT VEHICLES
COROLLA 13,751 13,886 3.2 155,622 133,394 16.2
CAMRY 18,620 17,080 13.6 213,059 192,269 10.3
AVALON 6,049 4,992 26.2 55,146 49,558 10.8
PICKUP 13,530 9,538 47.8 109,682 78,889 38.4
TOTAL 51,950 45,496 18.9 533,509 454,110 17.0
N.A. VEHICLES %
OF TOTAL 61.1% 58.6% 60.2% 55.1%
SELLING DAYS 24 25 231 230
DSR = DAILY SELLING RATE