Press Release

Toyota Announces Opening of North Kentucky Offices

10/03/96

Toyota Motor Manufacturing North America Opens its Doors

ERLANGER, Ky., Oct. 1 -- Toyota Motor Manufacturing North
America, Inc. (TMMNA) officially opened its doors for business today
at its northern Kentucky offices in Erlanger. The new company will
support Toyota's growing manufacturing operations in North America.

TMMNA will support operations at the Camry and Avalon plant in
Georgetown, Ky.; the T100 truck plant currently under construction in
Princeton, Ind.; the newly announced engine plant in Buffalo, W.Va.;
TABC, which produces truck beds and catalytic converters in
California; Bodine Aluminum, which produces engine parts in Missouri;
and Canadian Autoparts Toyota (CAPTIN), which makes aluminum wheels in
British Columbia.

The new organization will also coordinate with and provide
manufacturing support services to Toyota Motor Manufacturing Canada,
Inc., in Ontario and New United Motor Manufacturing, Inc., in
California.

TMMNA is a consolidation of several manufacturing-related support
functions previously conducted in Japan and at other North American
affiliate companies. Its president is Mikio Kitano, who will also
retain his position as president and chief executive officer of Toyota
Motor Manufacturing, Kentucky, Inc., in Georgetown.

"This new organization will increase operational efficiency and
accelerate the decision-making process related to Toyota's
manufacturing activities in the U.S. and Canada," Kitano said.

TMMNA has eight divisions: Accounting and Finance, Business
Planning/Production Control, General Administration, Legal/External
Affairs, Production Engineering, Purchasing, Quality Assurance, and
the Toyota Supplier Support Center. It also has a Corporate Planning
Office.

Currently, about 350 employees are working at the Erlanger
office. Total employment in 1998 will be nearly 600. Most employees at
TMMNA have previously been with other Toyota affiliate companies.

TMMNA's address is as follows:

Toyota Motor Manufacturing North America, Inc.
25 Atlantic Avenue
Erlanger, KY 41018

Also, as of today, the Georgetown, Ky. plant formerly known as Toyota
Motor Manufacturing, U.S.A., Inc.  officially becomes Toyota Motor
Manufacturing, Kentucky, Inc.