Press Release
Mitsubishi Announces September Sales
10/03/96
Mitsubishi Motors' September Sales Up 14% from Previous Year; Built-In-Illinois Passenger Car Sales Increase 69% CYPRESS, Calif., Oct. 1 -- Mitsubishi Motor Sales of America, Inc. (MMSA) reported today that its September 1996 vehicle sales of 15,409 units marked a 14 percent increase over the previous year. Sales of Eclipse sports coupes, Eclipse Spyder convertibles and Galant mid-size sedans -- vehicles built at Mitsubishi Motor Manufacturing of America, Inc. in Normal, Ill. -- represented 11,208 sales units and marked an increase of 69 percent over domestically produced sales units the previous September. Eclipse sales in September of 6,234 units represented a 57 percent increase over the previous year. Eclipse Spyder convertible sales were strong at 1,264 units, with demand outpacing supply. "The all-new '97 Mirage four-door sedan entered dealers' showrooms in the middle of September to complement the all-new '97 Mirage Coupe which went on sale in late August, and coupled with strong sales of our Eclipse sports coupe and Eclipse Spyder convertible, September was a very positive month for us," said Kevin Ormes, group vice president of sales and marketing at MMSA. Ormes also noted that during the second week of September, MMSA launched an all-new television and print ad campaign featuring the new tagline "Built For Living(TM)." Towards the end of this month, Mitsubishi Motors' all-new '97 Diamante LS, built in Australia, will go on sale in dealers' showrooms. In late December, Mitsubishi Motors' new entry into the sport utility market, the '97 Montero Sport, goes on sale in the U.S. Mitsubishi Motor Sales of America, Inc., was established in 1982 by Mitsubishi Motors Corporation, Tokyo, and markets a full line of subcompacts, mid-size sedans, sports coupes, grand touring sports cars, luxury performance sedans, light trucks and sport utility vehicles. Sept. '96 Sept. '95 % Change Month YTD Month YTD Month YTD ------------------------------------------------------------------------- Total Car Sales* 15,152 137,122 13,205 150,869 +15% -9% Total Truck Sales 257 3,206 336 4,146 -24% -23% Total Vehicle Sales 5,409 140,328 13,541 155,015 +14% -9% * Above totals include domestic sales Domestic Sales 11,208 96,327 6,631 77,639 +69% +24% (Includes Eclipse/Galant) -------------------------------------------------------------------------