Press Release

Chrysler Announces Black MBA Case Competition

10/01/96

Chrysler Sponsors National Black MBA Case Competition

AUBURN HILLS, Mich., Sept. 27 -- Bright, Impressive,
Analytical.  Competitive team members. That and more describes
African-American MBA students from 30 universities across the
U.S. that will compete this weekend in the National Black MBA
Association's (NBMBAA) 1996 Student Case Analysis and Presentation
Competition in New Orleans during their 18th annual conference.

Sponsored by Chrysler Corporation , this year's two-day
Student Case Competition was developed by a volunteer team of Chrysler
employees from various departments and constructed around the
automotive retail process, which is experiencing rapid change.

About 110 students (30 teams) will compete for $18,000 in scholarship
funds. The Chrysler Corporation Fund will also contribute $10,000 to
the NBMBAA scholarship fund.

"We're sponsoring the Student Case Competition because it reflects
many of the core beliefs and values we hold at Chrysler...educational
excellence, teamwork, quality and embracing change," said W. Frank
Fountain, Chrysler's Vice President of Government Affairs.

Eighteen judges, who are senior business professionals, will choose
the six finalists. First, second and third place winners will be
announced by Fountain on Saturday, September 28 during the Awards
Banquet.

The Student Case Competition was designed to provide an opportunity
for MBA students attending the national conference to demonstrate
their analytical and business problem solving skills developed during
their MBA studies and work experience.

The September 25-29 NBMBAA conference is designed to meet the
professional development, mentoring and networking needs of African
American MBAs, business entrepreneurs and students. Over 7,000
participants are registered to attend the conference.

In addition to the Student Case Competition, Chrysler will participate
in a two-day career fair and exhibit, which includes the display of a
Plymouth Prowler, Plymouth Place tech cart and an exposition of
African-American advertising (television and print).

Colleges and universities participating in the Student Case
Competition are:

Bernard M. Baruch College
Carnegie Mellon University
Case Western Reserve University
Clark Atlanta University
University of Colorado - Denver
Columbia University
Cornell University
Emory University
Georgetown University
George Washington University
Howard University
University of Illinois - Urbana/Champaign
Indiana University
University of Iowa
John Hopkins University
University of Maryland
University of Michigan
Michigan State University
New York University
University of North Carolina - Chapel Hill
Ohio State University
Pennsylvania State University
University of Pennsylvania
Purdue University
Stanford University
University of Tennessee
University of Texas - Austin
Wake Forest University
Washington University
University of Wisconsin - Madison