Press Release
Chevrolet/Geo Environmental Announces Millionth Tree Planting
09/30/96
Chevrolet/Geo Environmental Continues Countdown Celebration Towards its One Millionth Tree with Tampa Planting at Ice Palace on September 28 999,454 and Counting! TAMPA, Fla., Sept. 26 -- At 8:00 am, The Mayor's Beautification Program in conjunction with the Lightning and Chevrolet Geo/Environmental are going to plant the public areas around the Ice Palace on Channelside Drive. This is a culmination of the historic 13th Street/Aquarium planting where over 2,500 Volunteers planted over 100,000 trees, plants and sod in November 1994 and March 1995. This planting will be both an end and a beginning. The end of a great volunteer effort to green Channelside Drive (formerly 13th Street) and the beginning of the reign of our Lightning and many super events in the Ice Palace in downtown Tampa. All of this also coincides with the opportunity to celebrate the countdown towards Chevrolet Geo's one millionth tree. The tree will be placed directly across from the Ice Palace. Each year, with the help of hundreds of thousands of volunteers, 75 nonprofit and civic organizations, and over 1,500 local Chevrolet/Geo dealers, Chevrolet/Geo Environmental has committed funds and personnel in order to create positive changes in local ecosystems across the country. Since 1989, the program has contracted to nearly 1,000 urban forestry, environmental education, disaster relief and wilderness projects. The one millionth tree milestone will be commemorated with ceremonial "One Million Trees and Counting" plantings of two ten-foot Honey locust trees and two dense yews evergreen shrubs at the Renaissance Center in Detroit on Saturday, October 12th -- General Motors' new worldwide headquarters. Additional countdown plantings include: Los Angeles, CA [9/21]; Waco, TX [9/20-1]; Washington, DC [9/28]; Chicago, IL [9/28]; Seattle, WA [9/28]; San Francisco, CA [9/28]; Dallas, TX [9/28]; Tucson, AZ [9/28]; Los Angeles, CA [10/5]; San Diego, CA [10/5]; Dallas, TX [10/11-13]; and the finale in Detroit, MI [10/12]. Chevrolet/Geo Environmental has provided countless hours and dollars to support its local nonprofit and civic partners with plantings and tree maintenance around the country. As these trees grow, an average mature tree can absorb carbon dioxide build-up at the rate of 48 pounds per year -- about ten tons per acre. Well-placed mature trees around a home can help save energy naturally, providing shade in the summer and windbreaks in the winter which helps reduce cooling and heating costs by 10 to 50 percent. Chevrolet/Geo has enacted two national citizenship initiatives since 1989, the Geo Tree Program and Chevy Truck Outdoors, under the Chevrolet/Geo Environmental umbrella. The Geo Tree Program combines a series of long-term private-public partnerships with American Forests, the USDA Forest Service and over 75 nonprofit, community-based urban forestry groups around the U.S. Chevy Truck Outdoors supports a series of coordinated environmental restoration and conservation activities in partnership with the National Fish and Wildlife Foundation and other local, nonprofit groups.