The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

Press Release

Chevrolet/Geo Environmental Announces Millionth Tree Planting

09/30/96

Chevrolet/Geo Environmental Continues Countdown Celebration Towards
its One Millionth Tree with Tampa Planting at Ice Palace on September
28 999,454 and Counting!

TAMPA, Fla., Sept. 26 -- At 8:00 am, The Mayor's
Beautification Program in conjunction with the Lightning and Chevrolet
Geo/Environmental are going to plant the public areas around the Ice
Palace on Channelside Drive. This is a culmination of the historic
13th Street/Aquarium planting where over 2,500 Volunteers planted over
100,000 trees, plants and sod in November 1994 and March 1995.

This planting will be both an end and a beginning. The end of a great
volunteer effort to green Channelside Drive (formerly 13th Street) and
the beginning of the reign of our Lightning and many super events in
the Ice Palace in downtown Tampa. All of this also coincides with the
opportunity to celebrate the countdown towards Chevrolet Geo's one
millionth tree. The tree will be placed directly across from the Ice
Palace.

Each year, with the help of hundreds of thousands of volunteers, 75
nonprofit and civic organizations, and over 1,500 local Chevrolet/Geo
dealers, Chevrolet/Geo Environmental has committed funds and personnel
in order to create positive changes in local ecosystems across the
country. Since 1989, the program has contracted to nearly 1,000 urban
forestry, environmental education, disaster relief and wilderness
projects. The one millionth tree milestone will be commemorated with
ceremonial "One Million Trees and Counting" plantings of two ten-foot
Honey locust trees and two dense yews evergreen shrubs at the
Renaissance Center in Detroit on Saturday, October 12th -- General
Motors' new worldwide headquarters.

Additional countdown plantings include: Los Angeles, CA [9/21]; Waco,
TX [9/20-1]; Washington, DC [9/28]; Chicago, IL [9/28]; Seattle, WA
[9/28]; San Francisco, CA [9/28]; Dallas, TX [9/28]; Tucson, AZ
[9/28]; Los Angeles, CA [10/5]; San Diego, CA [10/5]; Dallas, TX
[10/11-13]; and the finale in Detroit, MI [10/12].

Chevrolet/Geo Environmental has provided countless hours and dollars
to support its local nonprofit and civic partners with plantings and
tree maintenance around the country. As these trees grow, an average
mature tree can absorb carbon dioxide build-up at the rate of 48
pounds per year -- about ten tons per acre. Well-placed mature trees
around a home can help save energy naturally, providing shade in the
summer and windbreaks in the winter which helps reduce cooling and
heating costs by 10 to 50 percent.

Chevrolet/Geo has enacted two national citizenship initiatives since
1989, the Geo Tree Program and Chevy Truck Outdoors, under the
Chevrolet/Geo Environmental umbrella. The Geo Tree Program combines a
series of long-term private-public partnerships with American Forests,
the USDA Forest Service and over 75 nonprofit, community-based urban
forestry groups around the U.S. Chevy Truck Outdoors supports a series
of coordinated environmental restoration and conservation activities
in partnership with the National Fish and Wildlife Foundation and
other local, nonprofit groups.