Press Release

GM Boasts of Pontiac-GMC Performance on 1996 J.D. Power APEAL Study

09/25/96

Pontiac-GMC Dominates J.D. Power and Associates Study

PONTIAC, Mich., Sept. 23 -- Pontiac-GMC Division
dominated J.D. Power and Associates 1996 APEAL (Automotive
Performance, Execution and Layout) Study, with models finishing
highest in four of eleven categories -- more then any other automotive
manufacturer in the world. The results of the study were just
announced by the Agoura Hills, California marketing information firm.

The study, which asked more than 25,000 new car and truck owners to
rate their vehicles on more than 100 attributes after three months of
ownership, is designed to identify what people really like about their
new car or truck. Pontiac-GMC vehicles that were ranked most appealing
in their respective categories according to the owners who were
surveyed include the Pontiac Sunfire (compact category), Pontiac Grand
Am (entry midsize category), Pontiac Bonneville (premium midsize
category) and GMC Yukon (full-size SUV category). Two other
Pontiac-GMC brands -- the Pontiac Trans Sport and GMC Sierra -- placed
third in the compact van and full-size pick up categories,
respectively.

"The J.D. Power and Associates Study validates what we've known all
along -- that our cars, trucks, vans and sport utility vehicles
generate passion in the hearts and minds of their owners," said Roy
S. Roberts, Pontiac-GMC general manager and a General Motors vice
president. "We are extremely pleased with the study's results and look
forward to increasing our leadership position next year."

The highest rated features for the most appealing vehicles varied as
widely as the categories themselves as the following list
illustrates. These features dovetailed with Pontiac-GMC's target
market for each of their vehicles.

Sunfire -- Pontiac's sporty small car -- was hailed for its uniqueness
of overall styling, side profile and appearance, front-end styling,
and ergonomic comfort while driving. Pontiac targets Sunfire at young,
on-the-go drivers who want to make going anywhere great fun in the
sportiest, most exciting small car they can afford.

Grand Am -- Pontiac's sales volume leader -- took top honors due to
its ease of use of controls while driving, appearance of wheels and
rims, rear end styling, and engine and automatic transmission
performance. Pontiac targets Grand Am at active people who want the
best combination of bold, distinctive styling, driving fun and value
in a compact car.

Bonneville -- Pontiac's flagship -- was applauded for smoothness of
the automatic transmission, engine performance during rapid
acceleration, rear leg/foot room, number of cupholders, ease of
passenger entry and exit and rear passenger headroom. Pontiac targets
Bonneville at uplevel, sport sedan enthusiasts who demand a unique
combination of exciting style, outstanding performance and luxury
features.

Yukon -- GMC's record-setting full-size sport utility vehicle -- took
top honors due to its front end styling, ease of passenger entry and
exit, driver visibility, exterior color choices available, storage
space available to the driver and number of cupholders. GMC targets
Yukon at uncompromising achievers who demand a feeling of mastery in a
distinctive utility that can take them anywhere, anytime, with a
superior blend of space, power, comfort and enduring style.