Press Release

GM Announces 19978 Chevrolet Venture Minivan Prices

09/23/96

Chevrolet Venture/ Value at the Right Price for American Families;
All-new Venture Minivan at $20,495 Includes Industry Exclusives

WARREN, Mich., Sept. 19 -- Prices for Chevrolet's all-new
Venture minivans, with the equipment and room that American families
have requested, will start at $20,495 (including destination charge),
Chevrolet announced today.

"Venture is priced right," says Karen C. Francis, Venture brand
manager. "We didn't mark it up artificially in order to mark it down
with cash incentives. This strategy has led to sales records for the
recently introduced Cavalier models and Lumina sedan.

"And our pricing includes standard features on all Ventures which
customers told us set these vehicles apart from the pack. Unlike the
lowest priced Dodge Caravan or Ford Windstar, Venture standard
equipment includes: air conditioning, power door locks, highest
standard minivan horsepower (180 horsepower), power mirrors, Daytime
Running Lamps, and a Sungate(R) solar-coated windshield that keeps the
interior cool and also functions as the radio antenna."

Families can select from four Venture models: regular wheelbase, 3
door ($20,495); regular wheelbase, 4 door ($22,104); extended
wheelbase, 3 door ($21,660); and extended wheelbase, 4 door
($23,269). All prices include destination charges.

Chevrolet expects its volume leader to be the Venture extended
wheelbase LS, 4-door model, popularly equipped at $24,319. The vehicle
includes features not available on comparably equipped volume leaders,
such as Dodge Grand Caravan SE and Ford Windstar GL.

Those features include: power passengers' side sliding door, dual mode
audio that allows front- and rear-seat passengers to listen to
separate audio sources and the most flexible seating combinations in
today's minivan market, with easy-to-remove seats that weigh less than
half of competitor's bench seats.

"Our dealers know they've got a great value because before we
developed our first ad, or priced our vehicle or delivered the first
one to a dealer, they've already ordered considerably more new
Ventures than they've sold current minivans so far this calendar
year," says Francis. "More than 30,000 Venture dealer orders have
already been received, and we expect that number to jump with today's
pricing release."

Dealers' enthusiasm has been fueled by what they've been reading about
Venture in the newspapers:

"They outdo the benchmark Chrysler minivans in some important ways
...(Venture) felt smooth and solid, like the one-piece unruffled
feeling you get in a European luxury car...GM probably can boast the
best engine- transmission combination of all minivans. The 3.4-liter,
180-hp V6 was a smooth and willing performer...And GM engineers have
tuned the package to deliver a nice treat: The vans move away from
standstill with a luxury car's creamy smoothness...The two sliding
side doors open wider than Chrysler's..."
-- USA Today, Jim Healey reviewing the new General Motors minivans



"...Chevrolet Venture LS, a new and exceptional minivan.... These new
models (Chevrolet Venture, Pontiac TransSport and Oldsmobile
Silhouette)... match the Chrysler minivans in every way. In some ways
-- acceleration, handling and passenger comfort -- GM's Mini Three
beat the Chryslers hands down.... GM also added lots of standard
equipment.... And the Venture comes with one of the biggest, smoothest
engines available in the minivan market.... Best minivan performance
on the road -- fast and nimble even on New York's
streets. Exceptionally comfortable. Pleasant middle-class styling
... that drew raves.... Ride, acceleration and handling: Triple
aces. Beats all current minivans in all three categories. Surprisingly
responsive in tight situations and panic maneuvers. Excellent
braking."
-- Washington Post, Warren Brown reviewing the new GM minivans




Venture value -- available at Chevrolet dealerships during the fourth
quarter of this year.