Press Release

Chrysler Interns Design Car of the Future

09/19/96

Next-Generation Designers Unveil Concept Cars for 2005;
Chrysler Design Interns Take Automaker for a Spin to the
Future


AUBURN HILLS, Mich., Sept. 17 -- After working 12
tireless weeks behind closed doors in a design studio, nine Chrysler
Design and Engineering interns emerged today to unveil six 1/4 scale
model concept vehicles to the Company's lead designers. Students
targeted their six concept vehicles for the year 2005.

"This is an extremely talented group of individuals who are focused on
establishing a career in automotive design and engineering," said John
Herlitz, Chrysler's Vice President of Product Design. "It's
fascinating to learn their perceptions of future vehicles. They did a
great job working as a team and put together six compelling design
statements."

Chrysler's Design Internship program is an intensive 12-week summer
program that offers design and engineering students a "real world"
experience in the automotive industry. At the beginning of the
program, students are briefed about Chrysler's design strategy and
asked to apply the strategy to a future 1/4 scale model design.

"We teach students that most of the cars on the road today look the
same," said K. Neil Walling, Chrysler's Director of International,
Advanced and Exterior Large Car, Small Car, and Minivan Design. "We
tell them Chrysler's strategy is to design vehicles that stick out in
traffic, vehicles that will command recognition. If a vehicle's design
doesn't provoke a strong, passionate emotional response from its
intended audience, people won't buy it."

After learning Chrysler's design strategy and conducting extensive
primary and secondary research on consumers and dealerships, design
interns team-up with engineering interns to design vehicles that will
appear in either a Dodge or Chrysler/Plymouth/Jeep/Eagle dealership in
the year 2005.

"Teaming them with engineering interns brings an element of teamwork
to the experience," said Chrysler Designer Robert McMahon who was
responsible for directing this year's internship program. "And like
the real world, engineering interns tell design interns what's
practical and what's not. They soon learn that their vehicle's success
depends on how well they work together as a team."

Vehicles created for the year 2005 include the Plymouth Pacific, a
minivan sporting distinctive styling cues from the 1997 Plymouth
Prowler; the Dodge Rhino, a new animal in the Dodge division that
combines the capacity of a full-size van with the utility of a
full-size pickup truck; the Chrysler Mille, a "futro" style car that
has an all-glass top with LCD crystals that allow it to change colors
in order to control the vehicle's internal climate.

The 2005 Dodge Saber brings back the station wagon but gives it an
aggressive, sporty athletic stance. Dodge Torpedo is a refined high-
performance muscle car with a variety of personalities. And the
Jeep(R) Tomahawk is a rugged, functional, serviceable vehicle that
combines the functionality of Jeep Cherokee with the adventure of Jeep
Wrangler.

Interns spent five days a week, eight hours a day working in a design
studio where they provided direction to clay modelers who executed
their designs. To add to the interns' experience, Chrysler employees
in design played a variety of design studio roles including Studio
Director, Studio Manager, and Design Chief.

"Like our own design studios, Chrysler's senior design executives
toured the studio on a weekly basis to offer direction," said
McMahon. "I think this was a great experience for both Chrysler and
our interns. I hope they learned as much from us as we did from them."