Press Release

GM Leads Carmakers in Vehicle Experience

09/18/96

General Motors Leads All Manufacturers in Strategic Vision Vehicle Experience
Survey

WARREN, Mich., Sept. 16 -- General Motors was
the top-ranked manufacturer for customer satisfaction in total value
offered by their vehicle purchase and ownership experience, according
to results of the 1996 Strategic Vision, Inc. total value index. The
survey of customers after 90 days of ownership assesses both total
quality and perceived value.

Total value, as defined by Strategic Vision, is a combination of
factors including quality, price, operating costs, resale value and
perceived future reliability.

Ronald H. Haas, GM vice president, Quality and Reliability, said, "To
be the leader in both Total Quality and Total Value in five vehicle
segments is further indication that we are making progress in
producing products and services that customers recognize as the best
in the industry."

"While the Strategic Vision survey confirms the positive results we
have seen in other surveys as well as our own information, we must
continue to improve in the areas which customers have told us are key
factors in the total ownership experience. Areas such as product
features, comfort, warranty coverage, the overall dealership
experience, value, quality and reliability are factors that customers
weigh heavily in their purchase decisions," stated Haas.

"Those areas have become the differentiators in today's market, and
those areas are where we have focused our efforts," Haas said.

The five segments in which GM won top honors were: Saturn SL for small
cars; Buick LeSabre for large cars; Saturn SC for sports cars;
Oldsmobile Cutlass for mid-specialty cars; and Chevrolet Tahoe for
full-size sport utilities.

Strategic Vision, Inc. is a California-based consumer research firm
that for the 1996 survey contacted some 50,000 new vehicle owners.

Number of Top Rated Models
by Manufacturer
--------------------------
General Motors           5
Toyota                   2
Nissan                   2
VW                       1
Chrysler                 1
Volvo                    1
Honda                    1