Press Release
GM Powertrain Group Opens European Tech Center
09/17/96
GM Powertrain Opens European Technical Center STRASBOURG, France, Sept. 13 -- General Motors Corporation's GM Powertrain Group today officially opened its new European Technical Center here for designing, developing, and testing hydra-matic automatic transmissions for the worldwide marketplace. The 100 million FF ($20 million U.S.) facility was dedicated today during ceremonies attended by nearly 100 GM Powertrain customers, GM executives, and local and regional government officials. "The European Technical Center represents the cornerstone of our strategy in Europe, and enhances our capability to design, develop and support powertrain solutions worldwide," said E. Michael Mutchler, vice president and group executive of GM Powertrain. "This center further demonstrates our commitment to growing and supporting our customer base outside of our traditional North American borders." The 8,300 square meter facility will employ approximately 200 design and engineering specialists with European backgrounds, according to David W. Hughes, chief engineer of GM Powertrain's International Transmission Team. "We have to be where our customers are if we want to meet their requirements effectively," Hughes said. "Our people must speak the customer's language and understand each customer's specific needs." Hughes noted that the European Technical Center is strategic to GM Powertrain's ability to meet future demand for automatic transmissions in Europe and other parts of the world. "The potential European demand for automatic transmissions should double to about 25 percent of the market by the year 2005," Hughes said. In addition to developing specific European focused products, Strasbourg engineers will also conduct application and calibration work to mate Hydra-matic transmissions developed in the United States with a wide variety of global engines, vehicles, and cooling systems. Ned S. McClurg, GM Powertrain's vice president of Engineering Operations, noted that placing the new technical center in Strasbourg creates several advantages. "It is close to virtually every major city and automaker in Europe. And, since we already develop and produce automatic transmission systems next door at the GM Powertrain Strasbourg Transmission Plant, we are building on a well-established and proven technical base. The new technical center strengthens our position, allowing us to work even more closely with our customers," McClurg said. Features of the European Technical Center include a full design studio, eight dynamometers, test laboratories dedicated to reducing noise and vibration, and an electronic controls facility that will be used for programming and simulating real-world situations. In addition, a competitive assessment center will allow the simultaneous examination of as many as 15 competitive automatic transmissions to identify best products and processes and to improve upon them. "There will be a strong emphasis on communications between this facility and other GM facilities around the world," McClurg said. "We will be relying on high-speed data communications, video conferencing, and other technologies designed to bring people and information together in rapid fashion. This will enable the European Technical Center to combine the input of GM's international resources with an understanding of local and regional requirements and expectations and -- more importantly -- the ability to respond to them quickly and efficiently." The GM Powertrain Group, headquartered in Pontiac, Michigan, U.S.A., is the world's largest manufacturer of engines, automatic transmissions, castings and components. It operates 26 plants and nine engineering centers in the United States, Canada, France, and Mexico. Employment totals approximately 57,000 persons. Annual worldwide sales are valued at approximately $12 billion.