Press Release

Lexus Announces 1997 Prices

09/06/96

Lexus Announces 1997 Vehicle Prices

TORRANCE, Calif., Sept. 4 via Individual Inc. -- Lexus
today announced pricing for selected 1997 new models, including the
next-generation ES 300 near-luxury sedan, solidifying its position as
the overall value leader in the luxury market.

Manufacturer's suggested retail price (MSRP) of the LS 400 price
remains $52,900 for '97. This year's LS 400 prestige luxury sedan
adopts new standard side airbags integrated into the front seats, a
first among Japanese nameplates. A new key-embedded microchip
immobilizer system enhances vehicle security.

The GS 300 luxury sport sedan price also remains unchanged for '97 at
$45,700.

Thanks to extensive engineering effort and manufacturing cost
improvements, the redesigned ES 300 builds on its strengths and
excellent value as the near-luxury segment's hot selling and highest
quality sedan, surpassing its own benchmarks in virtually every
measure. Manufacturer's suggested retail price for the 1997 ES 300 is
$29,900. Well-appointed, a typically equipped ES 300 will sticker at
less than $34,000.

ES 300 specifications up the ante in every category. It provides more
front headroom and total leg room than before, it's longer overall and
rides on a longer wheelbase to provide more stability. Engine
enhancements have increased output by 12 horsepower and overall
vehicle weight is reduced for brisk acceleration and handling.  New
steering gear and revised suspension geometry provide exhilarating
handling response and communicative road feel without sacrificing
renowned Lexus ride qualities or the all-season traction of
front-wheel drive.

The ES 300's new body structure exceeds all foreseeable U.S. and
Japanese crash safety standards through 1998, including frontal offset
and side intrusion tests. Added safety features include front seat
belt pretensioners, rear center 3-point belt and adjustable rear
headrests.

The new ES 300 offers convenience and technology uncommon in its
class, such as an optional in-dash 6-CD changer, optional two-position
memory power driver's seat, pre-wired glass-embedded cellular
telephone antenna, power lumbar support adjustment and an optional
Adaptive Variable Suspension (AVS) system. A semi-active damping
system, AVS adjusts each wheel's damping level continuously over each
bump, and permits the driver to select one of four different
ride/handling combinations, from comfort to sport.

The extensive equipment roster of the previous ES 300 is enhanced by
numerous additional standard features such as a new 7-speaker sound
system with a separately powered subwoofer, a multi-function remote
entry with scanner-resistant rolling code transmitter, automatic
dusk/dawn headlight control and a long list of other new in-cabin
conveniences.

Rounding out the Lexus lineup, the highly successful Lexus LX 450
luxury sport utility vehicle, introduced in January, will carry a 1997
MSRP of $48,450. Prices for the 1997 Lexus Coupes, the SC 300 and SC
400, will be announced at a later date. Destination and freight
charges for all Lexus vehicles remain unchanged at $495.

High overall value extends to every aspect of Lexus ownership, from
initial purchase to resale. In addition to highly acclaimed driving
performance, engineering and craftsmanship, Lexus vehicles lead the
industry in initial quality and long term durability after five years
of ownership, according to surveys conducted by J.D.  Power and
Associates. Lexus owner loyalty outpaces the two major European luxury
makes, combined, and Lexus dealers provide the auto industry's highest
sales satisfaction.