Press Release

Saab Announces European Vacation Package

09/06/96

Saab's Autumn Vacation Tip/ Visit Europe For Free When You Buy A New
Saab Through International Delivery Two Free Round-Trip Tickets to
Sweden, France or Germany Are Latest 


NORCROSS, Ga., Sept. 4 -- Saab's International and
Diplomat Sales (IDS) program began nearly three decades ago, as a
money-saving service to U.S. military personnel stationed
overseas. Today, Saab enthusiasts who want to order a new Saab 900
five-door, Coupe or Convertible or Saab 9000 in the U.S., drive it
abroad, and have it shipped back home to a local dealer without paying
transport fees, don't need camouflage or diplomatic license. A
penchant for savings and a memorable European vacation are the only
requirements. To make both a reality, Saab shoppers need only order a
new Saab through the automaker's IDS program between Sept. 2, 1996 and
Oct. 31, 1996, and take delivery of the car in Europe by Dec. 31,
1996. Tickets are issued by SAS Airlines, round-trip from either
Newark, Chicago or Seattle, and available seats are limited (airfare
to and from these three departure cities is the responsibility of the
customer).  The free ticket offer is valid until all available seats
on specific flights are booked to capacity.

With an average savings of ten percent off U.S. manufacturer suggested
retail prices (up to approximately $4,000 on a 1997 Saab 900 SE
Convertible), the Saab International Delivery experience has always
offered exceptional value to Europe-bound travelers. The year-round
IDS program includes delivery of the car in Trollhattan, Sweden, free
of charge, or in 11 other European cities for an additional fee. Home
shipment is free.  There is no charge when the car is dropped back off
in Trollhattan or Bremerhaven, Germany. Other European drop-off
locations are possible for an additional transport fee. The car's
price includes ocean freight, marine insurance, U.S. duty, customs
clearance, port fees and inland freight to the U.S. Saab dealership of
the customer's choice.

In addition, Saab buyers who begin their IDS experience in Trollhattan
are treated to a VIP program that includes limousine service from the
Gothenburg airport to Ronnum's Manor hotel, a traditional Swedish
country inn, and one night of free lodging. Dinner and breakfast are
also courtesy of Saab, as is a tour of the historic Saab Museum, site
of an all-new IDS delivery center. Dedicated just recently, the center
offers an exceptional beginning to the Saab ownership experience. Saab
staff at the center also assists new owners with recommended driving
itineraries, reservation services and 50 percent discounts at
first-class Countryside Hotels, located throughout Scandinavia.

Information on Saab's special European Delivery Autumn Adventure
promotion is available by calling the IDS department at Saab Cars USA,
Inc., 1-800-722-2866. More information about the promotion is also
available on Saab's website, http://www.saabusa.com.