Press Release
Nissan Announces Sales for August 1996 and the Calendar-Year-to-Date
09/06/96
Nissan Reports August Sales - Pathfinder and Altima Post Best August Ever
CARSON, Calif., Sept. 4 -- Nissan Division of Nissan
Motor Corporation U.S.A. today reported total August vehicle sales of
75,618 units, up 0.5 percent.
In the sixth month after its all-new model launch, the Nissan
Pathfinder posted its best August ever with 7,922 units sold, up 7.4
percent versus last August. Calendar year-to-date sales for Pathfinder
are 43,382, up 10.9 percent.
The Nissan Altima, which ranked best model in its segment according to
J.D. Power and Associates' 1996 Initial Quality Study, also recorded
its best August ever with sales of 17,063, up 24.9 percent.
The Nissan Sentra turned in sales of 13,231 units, marking a 6.1
percent increase over last year. Nissan's flagship sedan, the Maxima,
recorded August sales of 12,693 units, bringing total sedan sales for
August to 42,987, up 5.6 percent.
The Nissan truck had its best August in six years, with sales of
15,837, up 15.1 percent. The hot-selling Nissan Pathfinder, Truck and
Quest posted combined August sales of 28,526 units.
Sales of Nissan's North American-produced vehicles totaled 53,801
units in August, accounting for 71.1 percent of all Nissan vehicles
sold in the United States last month. Total Nissan Motor Corporation
U.S.A. (NMC) sales for August, including Infiniti Division, were
82,068 units, up 2 percent from last year.
NISSAN MOTOR CORPORATION U.S.A.
Sales Report - August, 1996
Month-End Results
Cur. Year DSR % CYTD Year DSR %
Month Ago +/- Total Ago +/-
--------------------------------------------------------------------------
Selling Days 28 27 207 204
Nissan Motor Corporation
Total Sales 82,068 77,563 2.0 510,677 524,592 (4.1)
Nissan Division
Total Sales 75,618 72,578 0.5 474,249 482,654 (3.2)
NORTH AMERICA
- Car 33,197 29,832 7.3 217,612 211,900 1.2
- Truck 20,604 20,031 (0.8) 119,106 124,938 (6.0)
- Total 53,801 49,863 4.0 336,718 336,838 (1.5)
IMPORT
- Car 13,895 15,605 (14.1) 94,149 107,272 (13.5)
- Truck 7,922 7,110 7.4 43,382 38,544 10.9
- Total Import 21,817 22,715 (7.4) 137,531 145,816 (7.0)
- Total Car 47,092 45,437 (0.1) 311,761 319,172 (3.7)
- Total Truck 28,526 27,141 1.3 162,488 163,482 (2.0)
(Hawaii)* 514 359 3,734 4,468
Infiniti Division
Total Sales 6,450 4,985 24.8 36,428 41,938 (14.4)
- (Hawaii)* 25 17 85 90
ALL NUMBERS NOW INCLUDE HAWAII
* Hawaii is broken out separately for information only
