Press Release

Toyota Announces 1997 Vehicle Prices

09/05/96

Toyota Announces 1997 Vehicle Prices

TORRANCE, Calif., Sept. 3 -- The Toyota Division of
Toyota Motor Sales (TMS), USA, Inc., today announced Manufacturer's
Suggested Retail Prices (MSRPs) for its 1997 vehicles. The sales
weighted average price for the Toyota line-up (excluding Camry and
Supra) will increase 1.4 percent, or $252, on an MSRP basis and 0.7
percent, or $135, on a comparably equipped basis.

Debuting this fall is the all-new Paseo Convertible. Complete with a
cloth top and a heated, glass rear window as standard equipment,
pricing will begin at $16,728, making Paseo the lowest priced
convertible available in the American market.

Also new this year is a one-grade strategy on the 1997 Tercel. Dubbed
the CE grade and replacing last year's Standard and Deluxe grades, it
will offer an enhanced list of standard features including larger
wheels and tires and a wider range of optional equipment. Pricing will
begin at $10,648.

Pricing for the all-new 1997 Camry will start at $16,398 for a four-
cylinder CE model equipped with a five-speed manual transmission.

"The 1997 Camry is better in every way -- quieter, lighter, more
powerful, and sets new standards for occupant safety -- all wrapped in
a stylish and sporty new package," said Dave Illingworth, Senior Vice
President and General Manager of the Toyota Division. "Dramatic
improvements in design, engineering, and manufacturing have allowed us
to offer our customers great Toyota value at a very competitive
price."

The most American Toyota yet, much of the new Camry's design and
development work was performed in the United States at the Toyota
Technical Centers in California, Arizona, and Michigan.

The 1997 Camry comes with a full complement of standard and optional
equipment, some never before available on any Camry model. Anti-lock
brakes (ABS) are standard on all Camrys except the four-cylinder CE,
on which they are optional. Also optional on LE V6 and XLE V6 models,
and available for the first time on any front-wheel drive Toyota, is a
traction control system.

The new Camry rides on a wheelbase two inches longer than the prior
model while delivering six more horsepower in the V6 configuration and
eight more horsepower in the four cylinder version. Convenience
features new to the Camry for 1997 include rear cupholders and
overhead console storage for sunglasses or a garage door opener. An
integrated rear child safety seat also is optional on all models.

Prices for the 1997 Celica sport coupe were announced July 19. Prices
for the 1997 Supra and Supra Turbo will be released at a later date.