Lincoln Cuts '97 Prices With Novel "One Price" Approach

08/26/96

Lincoln, experiencing a 15% sales decline of late, has announced a series of price reductions for the 1997 line. The new prices include destination charges.

             '97 Prices                      '96 Price
Continental     $37,950                        $42,470
Mark V111       $37,950                        $40,320
Mark V11 LSC    $39,550                        $42,120
Town Car        $37,950                        $37,580
Town Car Carier $43,870                        $42,725

Bill Maloney -- The Auto Channel