Chrysler Press Release: 1997 Dakota Prices

08/20/96

Chrysler Sets 1997 Dodge Dakota Prices

AUBURN HILLS, Mich., Aug. 16 -- Chrysler Corporation
today announced pricing for the all-new 1997 Dodge Dakota
compact pickup.

The new Dakota lineup reflects a consolidation of models that will
offer significantly more standard features than the trucks they
replace. Dodge has consolidated its former Work Special, Sport and
Base models on its Regular and Club Cab Dakotas into one Base model
for each cab configuration.

Regular Cab models now include as standard: driver- and passenger-side
air bags, four-speaker AM/FM cassette stereo, larger tires, rear solar
glass and cargo tie-down hooks. The Club Cab models now include all
those features plus a 40/20/40 seat with center armrest storage
system, driver's seat lumbar adjustment and premium cloth upholstery.

"By simplifying our product line, we now offer Dakota customers an
entry-level truck that is significantly richer in content than its
predecessor, while staying price competitive with the other trucks in
the compact market," said Dodge General Manager Martin R. Levine.

"It was imperative, even though we were introducing an all-new
vehicle, that we stay with our strategy of offering the most powerful,
roomiest and most capable truck in the compact segment at an
affordable price," Levine said. "We've done that."

Base models of the Regular Cab will be offered in short wheelbase 4x2
and 4x4, and long wheelbase 4x2 configurations. Base Club Cab models
include short wheelbase 4x2 and 4x4 editions.

1997 Dodge Dakota base prices:

Model                   MSRP        DEST
----------------------------------------
2-Wheel Drive
Regular Cab SWB        $12,725      $510
Regular Cab LWB        $13,185      $510
Club Cab SWB           $16,420      $510

4-Wheel Drive
Regular Cab SWB        $17,190      $510
Club Cab SWB           $19,960      $510