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Cadillac Press Release: 1997 Cadillac Catera Luxury Model Comparison

08/12/96

CATERA: A GREAT VALUE IN LUXURY CARS

    CHANTILLY, Va., July 23 -- Catera, the newest member of
the Cadillac family, will make luxury more fun.  Catera will also make
buying a luxury car easier on the bank account.  Cadillac today
announced that well-equipped Cateras will start at $29,995.
    "We know that entry-luxury customers are savvy shoppers," says Dave
Nottoli, Catera brand manager.  "They are typically people who can
afford a more expensive vehicle, but they choose an entry-luxury car
because it represents a good value to them.
    "Catera, at $29,995, is a complete luxury car, with features that
should please even the most astute shoppers," says Nottoli.
    All Cateras include the following standard features:

     * A 200-horsepower V6 engine, the most powerful standard engine in
       the entry-luxury class;
     * A four-speed automatic transmission with easy-to-select Sport,
       Normal and Winter driving modes;
     * A luxurious interior that is among the roomiest in the
       entry-luxury class;
     * A three-piece fold-down rear seat for versatile cargo carrying;
     * Full-range traction control and anti-lock brakes;
     * Seven-spoke 16-inch alloy wheels with all-season tires;
     * Full instrumentation, including oil pressure and battery gauges;
     * Dual-zone automatic climate control;
     * A dust and pollen filter to clean the interior air;
     * A premium eight-speaker audio system with cassette player.

    Catera will offer a limited number of factory options, including
leather seating, front and rear seat heaters, a Bose audio system, an
automatic power sunroof, a three-channel garage door opener and
five-spoke alloy wheels in either natural or chrome finish.
    Even when equipped with every factory option, Catera will list for
under $36,500, less than the price of modestly equipped versions of
several major competitors.  Says Nottoli, "We encourage customers to
compare Catera with any entry-luxury car, Japanese or European."
    The Catera price announcement was made today at the Cadillac long
lead press preview at the Westfields International Conference Center in
Chantilly, Va., where Cadillac's 1997 models were introduced to the
press.

                        CATERA VALUE COMPARISON


     Model/       1997      1996     1996      1996    1996      1996
     Features     Cadillac  BMW      Infiniti  Lexus   Mercedes  Volvo
                  Catera    328i     I30       ES300   C280      850

     Base price*  $29,995   $32,900  $28,800  $32,400  $35,250  $26,300

     EPA class    midsize    sub-    midsize  compact  compact  midsize
                            compact
     Horsepower     200      190      190       188      194      168

     Automatic       S        O        O         S        S        O
     transmission

     Traction        S        O        O         NA       O        O
     Control

     Automatic
     leveling for    S        NA       NA        NA       NA       NA
     the rear
     suspension

     Full gauges:         speedo,    speedo,   speedo,   speedo,  speedo
     speedo, tach,   S     tach,      tach,     tach,     tach,    tach,
     fuel, temp,           fuel,      fuel,     fuel,     fuel,    fuel,
     oil, battery          temp       temp      temp      temp     temp

     Folding rear                     small
     seat            S       O        pass-      NA        O        S
                                     through
     Interior air
     filter          S       S          NA        NA        S       NA

     Automatic
     headlamps       S       NA         NA        S         NA      NA

     Daytime
     running         S       NA         NA        NA        NA      S
     lamps

     All-season
     tires           S        S         S         O         S       S

     Standard     225/55R  205/65R  205/65R  205/65R  205/65R  195/60R
     tire size      16        15       15        15       15       15

     Alloy wheels    S        S         S         S        S        O

     Dual-zone                       single-   single-  single-   dual-
     automatic       S        S       zone      zone     zone     zone
     climate                          auto      auto     auto    manual
     control

     * plus destination charges of $495-640 per car