Chrysler Press Release: 1997 Price List
07/22/96
CHRYSLER SETS 1997 PRICES
AUBURN HILLS, Mich., July 19 -- Chrysler Corporation
today announced that suggested retail prices of its 1997 model
cars and light trucks will increase an average of 1.9 percent, or $422,
over comparably equipped 1996 models.
"These prices for the new model year represent Chrysler's continuing
effort to add customer-pleasing features and value to its cars, trucks,
minivans and Jeep(R) vehicles at the same time we find new efficiencies
and ways to minimize cost increases," said James P. Holden, Executive
Vice President - Sales and Marketing.
"Once again, we've held our average price increase below the rate of
inflation, as measured by the Consumer Price Index," Holden said.
Manufacturer's Suggested Retail Prices and destination charges for
Chrysler's 1997 model cars and trucks are included below. Prices for
1997 models of the all-new Dodge Dakota Pickup, Jeep(R) Cherokee,
Chrysler Sebring, Dodge Avenger and Dodge Viper will be announced later,
at the time of their introductions.
Chrysler Corporation 1997 Model
Manufacturer's Suggested Retail Prices & Destination Charges
MSRP Dest
---------------------------------------------------------------
Chrysler
Sebring JX Convertible $20,150 $535
Sebring JXi Convertible 24,660 535
Cirrus 18,030 535
Sebring LX TO BE ANNOUNCED
Sebring LXi TO BE ANNOUNCED
Concorde 20,435 550
LHS 30,255 595
Town & Country SX - SWB 26,600 580
Town & Country LX - LWB 26,815 580
Town & Country LXi - LWB 31,465 580
Town & Country LX - LWB AWD 29,685 580
Town & Country LXi - LWB AWD 33,740 580
Plymouth
Neon - 4 Door $10,595 $500
Neon Highline - 4 Door 12,670 500
Neon - 2 Door 10,395 500
Neon Highline - 2 Door 12,470 500
Breeze 14,795 535
Voyager - SWB 17,235 580
Voyager SE - SWB 19,925 580
Grand Voyager - LWB 18,580 580
Grand Voyager SE - LWB 20,755 580
Dodge
Neon - 4 Door $10,595 $500
Neon Highline - 4 Door 12,670 500
Neon - 2 Door 10,395 500
Neon Highline - 2 Door 12,470 500
Stratus 14,960 535
Stratus ES 16,655 535
Avenger TO BE ANNOUNCED
Avenger ES TO BE ANNOUNCED
Intrepid 19,405 550
Intrepid ES 22,910 550
Viper Coupe TO BE ANNOUNCED
Viper Roadster TO BE ANNOUNCED
Caravan - SWB 17,235 580
Caravan SE - SWB 19,925 580
Caravan LE - SWB 25,135 580
Caravan ES - SWB 25,725 580
Grand Caravan - LWB 18,580 580
Grand Caravan SE - LWB 20,755 580
Grand Caravan LE - LWB 25,825 580
Grand Caravan ES - LWB 26,415 580
Grand Caravan SE - LWB AWD 25,275 580
Grand Caravan LE - LWB AWD 28,870 580
Grand Caravan ES - LWB AWD 29,400 580
Jeep/Eagle
Talon $14,059 $535 *
Talon ESi 14,830 535 *
Talon TSi 18,015 535 *
Talon TSi AWD 20,271 535 *
Vision ESi 20,305 550
Vision TSi 24,485 550
* Destination charge in Alaska is $550
Jeep Cherokee (1996 Model) MSRP Dest
SE 2WD 4Dr $15,783 $525
SE 2WD 2Dr 14,745 525
Sport 2WD 4Dr 18,133 525
Sport 2WD 2Dr 17,099 525
Country 2WD 4Dr 20,562 525
SE 4WD 4Dr 17,294 525
SE 4WD 2Dr 16,260 525
Sport 4WD 4Dr 19,645 525
Sport 4WD 2Dr 18,611 525
Country 4WD 4Dr 22,076 525
RHD 2WD 4Dr 19,462 525
RHD 4WD 4Dr 20,974 525
Jeep Grand Cherokee
Laredo 2WD $25,545 $525
Limited 2WD 31,360 525
Laredo 4WD 27,515 525
Limited 4WD 33,790 525
Jeep Wrangler (Revised 1997 Model Prices)
Wrangler "SE" $13,470 $525
Wrangler "Sport" 17,140 525
Wrangler "Sahara" 19,210 525
Dodge Dakota 2-Wheel Drive TO BE ANNOUNCED
Base 112"
Base 124"
Base Club Cab 131"
Dodge Dakota 4-Wheel Drive TO BE ANNOUNCED
Base 112"
Base Club Cab 131"
Ram Van/Wagon
B1500 Ram Van 110" $16,545 $615
B1500 Ram Van 128" 17,205 615
B2500 Ram Van 110" 17,365 615
B2500 Ram Van 128" 17,410 615
B2500 Ram Maxi-Van 18,985 615
B3500 Ram Van 128" 19,925 615
B3500 Ram Van 128" 20,500 615
B1500 Ram Wagon 110" 19,440 615
B2500 Ram Wagon 128" 21,465 615
B3500 Ram Wagon 128" 22,665 615
B3500 Ram Maxi-Wagon 24,475 615
Ram Pickup Regular Cab 2-Wheel Drive
1500 WS SWB 119" $14,075 $640
1500 WS LWB 135" 14,345 640
1500 SWB 119" 15,880 640
1500 LWB 135" 16,165 640
2500 HD 135" 18,770 640
3500 135" 20,255 640
Ram Pickup Regular Cab 4-Wheel Drive
1500 SWB 119" $19,005 $640
1500 LWB 135" 19,345 640
2500 HD 135" 21,855 640
3500 135" 22,770 640
Ram Pickup Chassis Cab 2-Wheel Drive
2500 HD 135" $18,330 $640
3500 139" 19,520 640
3500 163" 19,675 640
Ram Pickup Chassis Cab 4-Wheel Drive
2500 HD 135" $20,885 $640
3500 139" 22,200 640
3500 163" 22,335 640
Ram Pickup Club Cab 2-Wheel Drive
1500 SWB 139" $18,550 $640
1500 LWB 155" 18,830 640
2500 SWB 139" 20,775 640
2500 HD LWB 155" 20,980 640
3500 LWB 155" 22,600 640
Ram Pickup Club Cab 4-Wheel Drive
1500 SWB 139" $21,455 $640
1500 LWB 155" 21,785 640
2500 SWB 139" 23,785 640
2500 HD LWB 155" 23,990 640
3500 LWB 155" 25,120 640