Ford Ups Sticker Price On 1997 Ford Explorer

07/19/96

Taking advantage of the fact that the Explorer is selling like hot cakes, Ford has decided to increase the retail price on its 1997 models by $200. They are also hiking the MSRP on the hottest selling vehicle in the world, the F-150 Pickup, by almost $400. These two models account for 25% of Fords total unit sales.

Bill Maloney -- The Auto Channel