Ford Pleased with Polk Owner Loyalty Ratings

06/27/96

Ford Motor Company announced that it was pleased with the results of the most recent Polk Company owner loyalty study. Owner loyalty ratings are based on customers' sales and service experience, the quality and value of vehicles.

Tom Wagner, Ford's Vice President Customer Communication and Satisfaction, announced "Ford and Lincoln Mercury products swept four of the eight vehicle categories -- leading all of the truck categories including pickups, sport utilities and minivans. Mercury earned best owner loyalty in the minivan segment and the large-car segment. Ford Division products received best loyalty for pickups and sport utilities." Wagner quoted the Polk survey as having attributed Ford's outstanding performance in part to "high product and brand acceptance and the company's creative consumer finance offerings."

Paul Dever -- The Auto Channel