American Automobile Centennial Celebration Corporate Highlights: Plymouth

05/17/96

1928:   Walter Chrysler addss Plymouth line to his auto company.
1933:   Plymouth takes on Ford and Chevy with ads that say..."Look
        at all three"
1966-67 Richard Petty rules NASCAR stock car racing in Plymouth
        Hemi.
1973:   Plymouth sets record sales of 748,699 units.
1996:   To attract younger buyers Plymouth announces the Prowler
        two-seat retro hot rod for the market in 1997.

Bill Maloney -- The Auto Channel