Chrysler Press Release: Chrysler Launches Right-Hand Drive Neon for Overseas
05/16/96
CHRYSLER LAUNCHES PRODUCTION OF RIGHT-HAND-DRIVE NEON FOR OVERSEAS MARKETS BELVIDERE, Ill., May 9 -- With a turn of the ignition key, Illinois Lt. Governor Bob Kustra drove a new right-hand-drive Chrysler Neon, destined for Japan, off the production line at Chrysler's Belvidere Assembly Plant. The launch of right-hand-drive Neon at Belvidere promises to enhance the company's ability to compete in the global marketplace and will make more efficient use of existing production capacity. The right-hand-drive Chrysler Neon will be shipped to eight countries worldwide starting May 15. After driving a right-hand-drive Neon on the Belvidere test track, the Lt. Governor toured the plant and met with workers to learn more about a unique certification given to the plant by the Japanese Ministry of Transportation (JMOT) that will allow Chrysler to avoid delivery delays and the costs of inspections. Lt. Governor Kustra assured workers that the global expansion of auto sales will mean security for them well into the future. Belvidere will supply vehicles for sale in Australia, the Cayman Islands, Cyprus, Japan, New Zealand, South Africa, Thailand, and the United Kingdom. Employees will produce and inspect 1,064 Neons per day, about nine percent of which will be right-hand-drive. At that rate, officials predict that the facility can produce over 260,000 total units per year. "The addition of right-hand-drive Neons to Belvidere will add incremental units to our production, but it means more than that," said Belvidere Assembly Plant Manager John Felice. "Our ability to produce left and right-hand-drive vehicles on the same line affords us additional flexibility in terms of responding to the global marketplace." Belvidere is the only Chrysler plant to manufacture right-hand-drive Neons for the international market. It is also only one of two domestic auto company's plants to receive certification powers from the JMOT. Prior to in-plant certification, the "Type Designation System" process of certifying U.S.-made vehicles for sale in Japan could lead to delays and extra expense in getting cars to the customer. After proving its capabilities, Belvidere was granted the right to certify cars in America prior to shipment. The distinction will allow Chrysler to reduce the time it takes for cars to go from the assembly line to the Japanese consumer, which should allow Chrysler greater sales strength in that marketplace. On two occasions this spring, President Clinton showcased the right-hand-drive Neon during global trade conferences: once on the White House lawn and again at a Chrysler dealership in Japan. In 1991, Chrysler was selling vehicles in only 22 countries. The Company is now selling their vehicles in over 100 countries worldwide. With the kick-off of the right-hand-drive at Belvidere, Neons will be sold in over 60 countries.