FordDirect launches DealerConnection Elite Plus
FordDirect Announces Product Launch, Executive Speaking Session During NADA Convention ; Announces its General Counsel and Chief Compliance Officer, Beth Hill, will speak on data privacy at annual conference DEARBORN, Mich. â January 22, 2015 â FordDirect, a joint venture between Ford Motor Company and its fr ... Continue reading
Subcompact Fit achieves both an NCAP 5-Star Overall Vehicle Score and an IIHS TOP SAFETY PICK rating - Fit is the fifth Honda vehicle for 2015 to achieve top crash safety ratings from both from IIHS and NHTSA TORRANCE, CA -- Feb. 2, 2015: The spacious, fuel-efficient and versatile 2015 Honda Fit (http://automobiles.hon ... Continue reading
Even With Lower Gas Prices, Consumers Remain Price Sensitive
Even with gas prices near six-year lows, U.S. consumers are still looking for the best gas prices. Three in five (63%) consumers say they would drive five minutes out of their way to save 5 cents per gallon. An even greater percentage (72%) would pay by cash if they could save five cents per gallon, according to the re ... Continue reading
Hyundai Capital America Signs Lease For New Co-Headquarters In Newport Beach, CA
IRVINE, Calif., Feb. 2, 2015 -- Hyundai Capital America (HCA), a top-10 U.S. auto finance company that does business as "Hyundai Motor Finance" and "Kia Motors Finance," is pleased to announce it has signed a lease for 177,000-square-feet of space at 4000 MacArthur Blvd. in Newport Beach, CA. Cushman & Wakefield's Don ... Continue reading
China Car Sales : Dip Expected in 2015
By Zhu Bin China forecasting manager of LMC Automotive Oxford, UK February 2, 2015; The seasonally adjusted annual rate of LV sales in December reached 25.9 million units, an increase of 1 million units from November, when sales had peaked to the previous all-time high by a considerable margin. Once again, the passenge ... Continue reading
Automakers Leverage Halo Models to Score with Car Shoppers During Super Bowl XLIX
Mercedes, Lexus and Fiat Chrysler among big game ad war winners ATLANTA -- Feb. 2, 2015: While some used humor, others promoted performance and a few played on raw emotion, Super Bowl XLIX® was the year that almost all automakers chose to leverage the big game to make a strong brand statement. For the fourth year in a ... Continue reading
Lexus RC 350 Super Bowl XLIX Commercial Scores Highest In Consumer Interest
BMW i3, Mercedes-Benz AMG GT Also Among Top Three Models; Kia Steals the Show in KBB.com New-Car Searches of All Advertised Brands IRVINE, CA -- Feb. 2, 2015: The Lexus RC 350 increased 1,820 percent in new-car searches on KBB.com, the most of any advertised model during Super Bowl® XLIX, according to Kelley Blue Book ... Continue reading
NHTSA RECALLS: February 2, 2015; Chevrolet, Porsche, Audi, Acura, Ford, Jeep, Volkswagen, Pontiac, Nissan, Infiniti, Dodge, Mack, Volvo, ... Continue reading
Approximately 374,000 Honda and Acura vehicles affected in the United States The SRS airbag system will be repaired, free of charge No crashes have been reported related to this issue TORRANCE, CA -- Jan 31, 2015: On Sept. 18, 2013, American Honda announced it would recall (13V-412) approximately 318,000 Honda Odyssey ... Continue reading
Chevrolet Disrupts Super Bowl Pregame
Brand touts 4G technology and unanimous Motor Trend Truck of the Year award DETROIT â Minutes before the kickoff of Super Bowl XLIX on NBC, Chevrolet shocked 100 million viewers into thinking that their TVs had failed â only to command their attention seconds later to the Chevrolet Colorado, the 2015 Motor Tr ... Continue reading
Lincoln, Google Integrate to Offer Seamless App Experience, Remote Vehicle Capabilities
Lincoln Motor Company first to integrate its MyLincoln Mobile⢠app for Android smartphones with the Google app >When connected via the available embedded modem, MyLincoln Mobile allows users to schedule remote starts, lock, unlock and locate their vehicle > Now cards, in the Google app, automatically organize info ... Continue reading
Nissan's Heartwarming 'With Dad' Super Bowl Commercial Resonates with American Families
Touching story depicts the struggle of work-life balance facing many American families Nissanâs upcoming 24 Hours of Le Mans challenger, the Nissan GT-R LM NISMO, makes its world debut in front of more than 100 million viewers Future Nissan sports sedan appears at the end of the commercial, with details to be anno ... Continue reading
Nissan Reveals Le Mans Challenger During Super Bowl
First glimpse of race-ready Nissan GT-R LM NISMO during Super Bowl XLIX Innovative new LM P1 racing car is like no other Le Mans car TAG Heuer, Motul and Michelin revealed as Nissan LM P1 partners YOKOHAMA, JAPAN -- February 1, 2015: Nissan today declared itself ready to take on the worldâs best sports car manufac ... Continue reading
Nissan wants to make a lasting impact on the lives of families long after the big game is over Nissan will donate $500,000 to each family-oriented organization â a total of $1 million shared equally between them Unique partnership will deliver the construction of a Habitat for Humanity home built in partnership wi ... Continue reading
Customers Can Now Configure Their All-new Fiat 500X Crossover, Starting at $20,000 MSRP
U.S. customers can now configure their 2016 Fiat 500X Pricing for the all-new crossover begins at $20,000 MSRP The latest addition to the FIAT lineup, the Fiat 500X offers an available advanced all-wheel-drive system, functionality and an array of comfort, convenience, and safety and security features The 2016 Fiat 500 ... Continue reading
Bryan Cranston Unexpected Star In 2nd 'Sorta You' Super Bowl Commercial
Esurance Marks First In-game Appearance SAN FRANCISCO, Feb. 1, 2015 -- Following its first commercial and the debut of its new advertising campaign â "Sorta You Isn't You," Esurance aired a second commercial, marking its first ever in-game appearance. The innovative commercials are a bold second act to the success ... Continue reading
Global Launch of Newest FIAT and Dodge Brand's 100th Anniversary Milestone at the Super Bowl
FCA US Uses Television's Biggest Stage - Super Bowl XLIX - to Celebrate Two Significant Brand Events In a break from recent Super Bowl creative approaches, FCA US uses humor and interesting twists to capture individual brand personalities and celebrate their significant brand events 'The FIAT 500X Blue Pill'playfully t ... Continue reading
Online Build and Price Tool Significantly Improves Satisfaction and Increases Dealership Visits
Jeep Ranks Highest in Manufacturer Website Satisfaction Build and price is the most frequently used tool among in-market shoppers on OEM websites (85%), and when used by shoppers, it can significantly improve satisfaction and increase the likelihood that they will visit a dealership to test drive, according to the J.D. ... Continue reading
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