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February 2015

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Monday, February 9, 2015

Super Bowl Ads The Biggest Waste of Money for Brands?

Super Bowl Ads The Biggest Waste of Money for Brands?

Special To The Auto Channel Performance Marketing Insider Written by Michael Levanduski February 9, 2015 For millions of people, the Super Bowl is as much about the advertisements as it is about football. This is especially true for marketers. With the average cost of a 30 second spot during the super bowl raising to a ... Continue reading

Ricardo Wins Contract To Be A 500 Pound Gorilla To Help New "Disruptive" Automotive Products Get A Shot At Acceptance

Ricardo Wins Contract To Be A 500 Pound Gorilla To Help New "Disruptive" Automotive Products Get A Shot At Acceptance

Ricardo aims to remove barriers to disruptive technologies in design and manufacturing 9 February 2015; Ricardo Strategic Consulting wins ARPA-E award to collaborate with the United Technologies Research Center (UTRC) in a project to investigate the potential alleviation of investment based barriers to the adoption of ... Continue reading

Mike Helton Named Vice Chairman of NASCAR

Mike Helton Named Vice Chairman of NASCAR

Dewar Added To NASCAR Board of Directors, Helton to Remain Top Official at National Series Events DAYTONA BEACH, Fla. (Feb. 9, 2015) – NASCAR Chairman and Chief Executive Officer Brian France announced today that Mike Helton has been named Vice Chairman of NASCAR and Chief Operating Officer Brent Dewar has been ad ... Continue reading

New President to Lead POET-DSM Joint Venture

New President to Lead POET-DSM Joint Venture

Alcohol and Driving DO Mix (Originally Published October 2009) SIOUX FALLS, S.D. (Feb. 9, 2015) – POET-DSM Advanced Biofuels’ commercial activities will be moving forward under the leadership of the joint venture’s first president: Dan Cummings. Cummings will oversee day-to-day operations of POET-DSM, re ... Continue reading

Toyota To Donate Winter Boots To Homeless Chicago Area Families

Toyota To Donate Winter Boots To Homeless Chicago Area Families

Toyota Walk In My Boots' Community Outreach Project Enriching Lives…One Step At A Time at The Salvation Army Evangeline Booth Lodge Held in conjunction with the Chicago Auto Show CHICAGO, Feb. 9, 2015 -- Homelessness is on the rise in the Chicago area, and city officials have identified poverty as the leading caus ... Continue reading

NACS: Energy Policy Coming to Congress

NACS: Energy Policy Coming to Congress

House of Representatives plans to unveil a comprehensive energy plan as early as this week. ​WASHINGTON February 9, 2015 – House Republicans could bring forth comprehensive energy legislation this week, “which would include language that could secure the U.S. electric grid, bolster infrastructure like t ... Continue reading

Honda Heads to College as Presenting Sponsor of the Sixth Season of Hit Series "Community" on Yahoo Screen

Honda Heads to College as Presenting Sponsor of the Sixth Season of Hit Series "Community" on Yahoo Screen

Custom Honda Integrations Will Appear As Part of Season-Long Deal Today, Yahoo announced that Honda has joined as the presenting sponsor of the highly anticipated sixth season of “Community,” available exclusively on Yahoo Screen (https://www.yahoo.com/community). Honda’s sponsorship includes several int ... Continue reading

Russell & Smith Wins 2015 DealerRater Honda Dealer of the Year Award

Russell & Smith Wins 2015 DealerRater Honda Dealer of the Year Award

Award recognizes top auto dealers from U.S. and Canada that demonstrate excellent customer service as expressed by consumer reviews written on DealerRater HOUSTON -- Feb. 9, 2015: Russell & Smith Honda has been awarded a 2015 DealerRater Dealer of the Year award, which recognizes auto dealerships across the U.S. and Ca ... Continue reading

Rand McNally Releases Game-Changing "TND Tablet" for Professional Drivers

Rand McNally Releases Game-Changing "TND Tablet" for Professional Drivers

The first-ever tablet designed for use in the truck, business, AND life SKOKIE, IL -- Feb. 9, 2015: Answering professional drivers' calls for "one device that does it all," today Rand McNally launched the TND™ Tablet – marrying its advanced TND™ truck GPS device with an Android tablet pre-loaded with tru ... Continue reading

New Ford Focus Launches with Next Generation Stability Control

New Ford Focus Launches with Next Generation Stability Control

New Ford Focus includes enhanced transitional stability technology designed to predict potential vehicle spinouts; intervenes earlier than previous systems to help prevent the driver from losing control of the car System uses real-time sensor data to trigger spinout-mitigating braking inputs from vehicle’s electro ... Continue reading

GM's Welburn Named Black Engineer of the Year

GM's Welburn Named Black Engineer of the Year

General Motors Vice President of Global Design Ed Welburn received the Black Engineer of the Year Award at this year’s Becoming Everything You Are (BEYA) STEM conference. Some 6,500 conference attendees – students, educators and industry representatives –watched Saturday evening as GM Board of Directors ... Continue reading

Global Automakers' Statement on the Passing of Representative Alan Nunnelee

Global Automakers' Statement on the Passing of Representative Alan Nunnelee

We, at Global Automakers, extend our deepest sympathies to the family and friends of Representative Alan Nunnelee, of Mississippi's 1st Congressional District. Rep. Nunnelee represented a manufacturing district that is home to Toyota's Blue Springs Facility. As a member of the House Auto Caucus, he was a strong advocat ... Continue reading

9th Toyota Dream Car Art Contest "Start Your Imagination": Open for Entry

9th Toyota Dream Car Art Contest "Start Your Imagination": Open for Entry

Toyota Motor Corporation (TMC) is making a call for entries in the 9th Toyota Dream Car Art Contest. Toyota Motor Sales & Marketing Corporation (TMSM) worked with Rotor Studios which produced the promotion video for the 9th contest. In this video, playful children let their imagination run free and visualize the car of ... Continue reading

Fiat Chrysler Automobiles, Iveco, Magneti Marelli And Israel's Fuel Choices Initiative Form Partnership To Develop Innovative Natural Gas Technology And Vehicles

Fiat Chrysler Automobiles, Iveco, Magneti Marelli And Israel's Fuel Choices Initiative Form Partnership To Develop Innovative Natural Gas Technology And Vehicles

Israel's Prime Minister's Office (PMO) through the Israel Fuel Choices Initiative (IFCI) has today signed a non-binding Memorandum of Understanding (MoU) with Fiat Chrysler Automobiles (FCA), Iveco (a Brand of CNH Industrial) and Magneti Marelli (FCA Group) for co-operation in the development of natural gas based techn ... Continue reading

NHTSA RECALLS Feb 9, 2015 - BMW, Jaguar, Jeep, Land Rover, Buick, Chevrolet, GMC,

NHTSA RECALLS Feb 9, 2015 - BMW, Jaguar, Jeep, Land Rover, Buick, Chevrolet, GMC,

NHTSA RECALLS Feb 9, 2015 - BMW, Jaguar, Jeep, Land Rover, Buick, Chevrolet, GMC, ... Continue reading

Hyundai Highlights Future Design And Technology At The 2015 Chicago Auto Show

Hyundai Highlights Future Design And Technology At The 2015 Chicago Auto Show

Concept & Technology Garage to Feature 2015 Tucson Fuel Cell and Hyundai's Latest Connected Car Technologies CHICAGO, Feb. 9, 2015 -- Hyundai will share its latest design and technology advancements, along with the all-new HCD-15 Santa Cruz Concept, Tucson Fuel Cell and SEMA vehicles at the Chicago Auto Show. Making it ... Continue reading

Agility Fuel Systems and Clean Energy Announce Joint CNG Fuel System Sales Program

Agility Fuel Systems and Clean Energy Announce Joint CNG Fuel System Sales Program

Agility Fuel Systems, the leading designer and producer of natural gas fuel storage and delivery systems for heavy duty trucks and buses, and Clean Energy Fuels , the leading provider of natural gas fuel for the transportation industry in North America, announced today a joint CNG fuel system sales program to reduce th ... Continue reading

FCA Mexico Inaugurates New Mopar Parts Distribution Center in Toluca, Mexico

FCA Mexico Inaugurates New Mopar Parts Distribution Center in Toluca, Mexico

The new Distribution Center is capable of storing and distributing more than 65,000 service parts offered to FCA Mexico’s customers and Mopar Distribution Network Bruno Cattori, President and CEO of FCA Mexico; Pietro Gorlier, President and CEO of Mopar Service, Parts and Customer Care for Fiat Chrysler Automobile ... Continue reading

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