We Store Frozen: The Cold Storage Incubator Powering Food & Beverage Growth
Houston-based logistics company champions startups while serving global food giants
HOUSTON, Sept. 16, 2025 -- In a logistics industry where most cold storage providers chase after household names like Walmart, Costco, Tyson, and Nestlé, We Store Frozen (www.westorefrozen.com) is redefining the standard by focusing on the underdogs: small and mid-sized food and beverage businesses.
Positioning itself as more than just a storage facility, We Store Frozen has become a cold storage incubator where both B2B and B2C suppliers can thrive, scale, and secure national distribution.
From Two Pallets to a Multi-Billion Retailer
One standout success story is Blue Barrel Tequila, a Houston-based startup that began with just two pallets stored at We Store Frozen. Instead of turning them away, the team offered the same level of service they provide to their largest clients.
Within six months, Blue Barrel secured distribution with Spec's, one of the largest liquor retailers in the world — a breakthrough that catapulted them from startup to shelf.
Aaron Stephen Bancroft, CEO of Blue Barrel Tequila, shared:
"Blue Barrel is made for all the gringos who haven't tried tequila in a while. Expectations of quality have changed, and we are all from Houston. This product comes from the highlands of Jalisco and is imported by three Houston-based entrepreneurs. Houston, stick around — this is a product you can be proud of, and soon the world will find out. One of the greatest things about this journey has been the service and support we've received from We Store Frozen — they treated us like a top client even when we only had two pallets, and that made all the difference."
Anna Malach, VP of Sales at We Store Frozen, added:
"It's been a privilege to support Blue Barrel Tequila's journey from startup to shelf. Their early success with Spec's reflects the hard work, strategy, and dedication they've poured into building a standout brand."
The We Store Frozen Difference
What sets We Store Frozen apart is its commitment to flexibility and growth:
- Startups Welcome – Whether it's 2 pallets or 2,000, solutions are tailored to every brand's needs.
- Scalable Growth – Logistics support grows alongside customers, ensuring seamless expansion.
- Full-Service Solutions – From storage to distribution, We Store Frozen manages logistics so brands can focus on sales.
- Innovation & Care – Technology-driven operations combined with a hands-on, personalized approach.
Investing in the Future of Food & Beverage
Omri Shafran, CEO of We Store Frozen, summarized the company's mission:
"We love to see the growth of small businesses, and we love helping them scale into retailers like Walmart and Costco. For us, it's amazing because while large customers with thousands of pallets may only grow in single digits, these smaller brands are growing in double digits. Supporting that growth is what makes our business so rewarding."
From startups with a dream to established global giants, We Store Frozen is building the future of food and beverage logistics — one pallet at a time.
About We Store Frozen
We Store Frozen is a Texas-based leader in cold storage and logistics, offering scalable solutions for both B2C and B2B food and beverage companies. With a commitment to innovation, flexibility, and customer growth, We Store Frozen has become the go-to incubator for brands ready to scale from startup to nationwide distribution.
Learn more at www.westorefrozen.com.
SOURCE We Store Frozen Holdings LLC