Walmart and TalkShopLive Expand Partnership, Further Powering Walmart Marketplace

The new weekly "Collector's Night" series on Walmart Live and TalkShopLive will launch this week in partnership with WeTheHobby.

LOS ANGELES, Sept. 3, 2025 -- Get ready, collectors: Walmart is turning Thursday nights into the ultimate destination for hobby fans everywhere. TalkShopLive, the leading live commerce platform, today announced it will power Walmart's brand-new weekly series, "Collector's Night," streaming exclusively on Walmart Live beginning September 4 at 6 p.m. ET.

Presented in partnership with WeTheHobby, one of the fastest-growing sports card and collectibles communities in the U.S., the series will deliver nonstop thrills every Thursday with live box breaks, surprise giveaways, and exclusive drops—all designed to capture the real-time rush of the hobby.

"Collectibles represent a critical and exciting area of investment and growth for Walmart," said Mayank Hajela, GM Collectibles, Walmart U.S. "With demand continuing to surge, we're committed to building experiences that not only serve collectors but redefine what they expect from us. 'Collector's Night' is a powerful step forward in making Walmart a true destination for this growing category."

That ambition is reflected in Walmart's approach to live shopping. "Walmart Live is about creating experiences that inspire discovery and deliver joy," added Justin Breton, Director of Brand Experiences & Strategy at Walmart. "With our weekly 'Collector's Night' series, we're expanding into one of the most dynamic spaces in retail today. It's another way Walmart is surprising customers with offerings they may not have expected to find here—and we're just getting started."

WeTheHobby's role in the series builds on their first partnership with Walmart at The National Sports Collectors Convention, where they showcased their unique ability to engage passionate collectors in real time. Now, with "Collector's Night," they're helping bring that same energy into a weekly, nationwide experience that combines community, entertainment, and commerce.

Zach Stanley, CEO of WeTheHobby shared "As one of the leading providers of live shopping entertainment, WeTheHobby is excited to partner with Walmart to bring "Collector's Night" to Walmart's amazing community of sports fans and hobby enthusiasts. WeTheHobby is dedicated to bringing unparalleled entertainment, deep product expertise, and a welcoming family-friendly environment for our viewers. This groundbreaking new "Collector's Night" format on Walmart and TalkShopLive is a great opportunity to showcase what makes The Hobby and its community so special."

For TalkShopLive, powering the series reflects its mission to transform shopping into a more immersive and connected experience. "We're proud to help Walmart bring the collectibles community into a new era of shoppable content," said Bryan Moore, Co-Founder and CEO of TalkShopLive. "By enabling distributed shoppability, our technology makes it possible to meet collectors wherever they are and create experiences that connect passion with purchase."

"Collector's Night" is more than a shopping event—it's an invitation to join a live community where the thrill of the hobby comes to life.

Viewers can watch and Shop here:

https://www.walmart.com/live/shows?videoId=51413&veh=soc&adid=1500000020090000065562&cn=51413

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About TalkShopLive

TalkShopLive is the leading live commerce platform that powers shoppable content across retailer domains, media outlets, and social platforms. Through its patented technology, TalkShopLive enables partners to own their content, control their data, and distribute video commerce experiences across the web. TalkShopLive works with top retailers, brands, and creators to deliver engaging live and on-demand shopping experiences that drive measurable results.

SOURCE talkshoplive