DealerFire Shares Insights on How Dealerships Can Use Paid Ads Effectively

Dealerships Can Effectively Use Paid Ads with DealerFire 

WESTLAKE, Texas, Aug. 27, 2025 -- DealerFire, a Solera company and leader in automotive digital marketing solutions, has released guidance on how dealerships can maximize the impact of paid advertising. With the automotive marketplace becoming more competitive every year, effective use of paid ads can help dealerships attract new customers, increase website traffic, and drive more qualified leads. 

Types of Paid Ads Dealerships Can Leverage 

Dealerships today have access to a wide variety of paid ad options that can be tailored to meet their goals: 

Search Ads: Paid search ads place a dealership at the top of search engine results when customers are actively searching for new or pre-owned vehicles. This helps capture high-intent buyers at the right moment. 

Display Ads: Visual display ads allow dealerships to build brand awareness across websites, apps, and Google's Display Network. These ads can highlight special offers, new inventory arrivals, or seasonal promotions. 

Social Media Ads: Platforms like Facebook, Instagram, and TikTok give dealerships the ability to target specific demographics, interests, and geographic areas. This makes it easier to reach in-market shoppers while engaging with the community. 

Video Ads: YouTube and other video platforms allow for highly engaging campaigns that showcase vehicle features, dealership branding, and customer testimonials. Video ads help dealerships stand out with dynamic storytelling. 

Remarketing Ads: Remarketing campaigns re-engage shoppers who previously visited a dealership's website, keeping the brand top of mind and encouraging return visits to complete a purchase. 

Using Paid Ads to a Dealership's Advantage 

The key to effective advertising lies in targeting, optimization, and measurement. DealerFire emphasizes the importance of: 

Aligning ad spend with the dealership's specific sales goals. 

Using geo-targeting to focus ads on the dealership's prime market area. 

Leveraging data-driven insights to adjust campaigns for better performance. 

Testing creative formats, calls to action, and messaging to maximize engagement. 

When used strategically, paid advertising helps dealerships not only increase leads but also strengthen brand visibility in their community. 

DealerFire and Solera: Driving Dealership Success 

DealerFire, powered by Solera, offers comprehensive digital marketing solutions designed specifically for dealerships. By combining expertise in automotive retail with cutting-edge ad technology, DealerFire helps dealerships achieve measurable results with their paid ad campaigns. 

About DealerFire 

DealerFire, a Solera company, is a leading provider of automotive digital marketing solutions, offering custom websites, SEO, paid search, and more to dealerships across North America. With innovative strategies and powerful tools, DealerFire helps dealerships connect with customers and drive growth

For more information about DealerFire and its website optimization services, visit www.dealerfire.com.

SOURCE DealerFire