KUMHO TIRE U.S.A. EXPANDS CONSUMER PRESENCE WITH PARTICIPATION AT UPCOMING 2025 JEEP EVENTS

Kumho Tire will leverage its participation to drive consumer awareness for the brand's light truck product lineup and reinforce its commitment to "Performance Without Compromise"

ATLANTA, July 14, 2025 -- Kumho Tire U.S.A., one of the world's leading tire manufacturers, announced today participation in select Jeep events this summer to drive consumer awareness of the brand's superior offerings in the light truck tire space and reinforce its commitment to "Performance Without Compromise." 

Kumho Tire will participate at two events: Toledo Jeep Fest in Ohio (Aug. 1-3) and the Great Smoky Mountain Jeep Club Invasion in Pigeon Forge, Tenn. (Aug. 21-23).  As part of its presence, Kumho Tire will showcase and educate consumers on their superior light truck tires, which lead the market in providing quality, performance, and an industry-leading warranty.

"KUMHO offers outstanding products for light truck enthusiasts that speak to our 'performance without compromise' commitment," said Ed Cho, CEO Kumho Tire U.S.A. "We are excited to participate in several Jeep events this summer to directly communicate with consumers that Kumho Tire always goes with you, wherever you go."

The participation in Jeep events is part of KUMHO's aggressive integrated marketing activities to highlight the global manufacturer's commitment to product development and a performance-oriented approach to deliver tires that exceed or are on par with competitive offerings. During the events, consumers will be able to touch, feel and learn more about the outstanding performance of the Kumho Tire lineup, including the Road Venture AT52 line, and ask questions to on-site Kumho Tire ambassadors who also will be giving away a variety of items.

Designed for pickup trucks, SUVs, and 4x4s, the Kumho Tire Road Venture AT52 combines on-road comfort with superior off-road performance for rugged terrain including rocky and muddy trails. The award-winning tire features a sawtooth-shaped shoulder biter design for off-road traction, as well as a five-length pitch block arrangement that ensures comfortable and quiet driving on regular roads.

For more information on the full product lineup of Kumho Tire U.S.A., visit www.kumhotire.com.

About KUMHO TIRE Co. Inc.
Kumho Tire, one of the world's largest tire manufacturers, has more than 60 years of history of pioneering innovative approaches to developing tires and is dedicated to providing exceptional driving experiences to consumers around the world. Headquartered in Atlanta, Georgia, Kumho Tire U.S.A. is the US sales, marketing, product development, and distribution arm of Kumho Tire Co. Inc.

SOURCE Kumho Tire USA